Department Stores Become Domestic Shoe Enterprises To Achieve Brand Value Competition Channels

The February 16th news is more and more popular nowadays.

In recent years, China's consumption has rapidly escalated, and domestic retail formats have undergone tremendous changes. Stores in stores have gradually become the mainstream channel, becoming the best image display platform for many dominant brands, and the most popular consumer approved places, and have begun to affect the consumption trend of urban residents.

Therefore, the shoe enterprises should be bigger and stronger. The department store channel is an inevitable choice for enterprise development and brand upgrading. It has enough consumers and can bring more sales than the other channels to the shoe enterprises, so as to achieve the established profits and goals. But in this field that looks like a promising future, everything is not as simple as it imagined.

Before choosing to enter department stores, every industry, including shoe makers, needs to face a problem, which is high cost.

Department stores have more points, entrance fees, barcode fees, promotion fees and so on, and sales promotion or marketing are also very high. These accumulated high business costs make some eager to shoes in the department store look forward to walking, which to a certain extent hindered the direction of brand development.

There are also some shoe companies that have no ability to invest continuously after entering the department store under such pressure, but can only quit reluctantly.

In fact, in the development of shoe brand, reasonable business cost must be paid. Shoes enterprises should weigh the advantages and disadvantages of entering the channel according to their own strength, market environment and competitors' condition.

The development of department stores is difficult at the early stage, and it takes at least 3 to 5 years for the market to grow. But as long as the department stores are opened, the latter is easier to maintain.

As a result, shoe companies only have to think twice before doing what they want to do. They should be fully prepared and plan every action strategy. Only by fully grasping can we have the chance to win the battle.

On the other hand, the department stores also set up barriers to entry, some department stores have very high requirements for enterprise capabilities, the economic and technological strength of enterprises, and brand image and reputation are all under consideration, so this also increases the pressure of enterprises.

For domestic shoe companies, most of the brands are in the middle and low market, some department stores do not even pay attention to it. Even if they have the strength to enter the domestic shoes and enterprises, they are not the enemy of foreign famous brands in the competition of high-end department stores.

Therefore, the top priority of shoe enterprises brand is to do well in products, services and marketing to enhance self value, stabilize existing channels, continuously meet the needs of consumers in the target market, and cultivate highly loyal consumers. Through word of mouth, the brand reputation and influence will be expanded, so that they can have enough strength and ability to open up new channels.

At the same time, shoe companies should take an active part in activities similar to "famous brand entry and docking Exhibition". Through this platform, the brand will have the opportunity to communicate and communicate with the high-end department store channel in a zero distance to achieve docking and cooperation.

Under the interaction of the two, the competitive strength of shoe enterprises can be improved, and the value of brands will also be improved.