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The Exhibition Industry Is Facing Severe New Challenges.

2010/10/14 13:31:00 25

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Exhibition Industry Challenges

Exhibition industry

Faced with severe new challenges, this is manifested in the following two aspects:

First,

enterprise

Facing increasingly fierce

compete

Reducing the cost has become a key to the market.

According to experts' experience, the market of the exhibition industry depends on the economic prosperity.

During the boom, enterprises have a relatively loose budget, and large and small exhibitions are happy to participate. They also require luxurious stands, and the money in their pockets seems to be endless.

However, in the face of economic downturn, they will be hesitant and hesitant. Even if they participate in exhibitions, they will not dare to extravagance.

Judging from the general situation, the expenditure of enterprises in the exhibition is becoming increasingly tight, so many enterprises have adopted a strategy of losing their jobs and protecting cars, that is, giving up small exhibitions and concentrating manpower and material resources on large exhibitions.

Second, the rapid development of other media means that enterprises have multiple channels of information pmission and contact with the outside world. Therefore, a certain point of view is that, since enterprises can surpass the limitation of time and space through the computer network and contact with anyone, then it is not necessarily as if they did not participate in the exhibition as before. In other words, with the fashionable electronic media, the exhibition developed from "going to market" seems to be outdated.

What is the prospect of the exhibition industry? This optimistic industry has put forward a strong argument, which is the face-to-face, targeted contact and communication between the manufacturer and the audience at the exhibition.

People can understand each other and establish trust through conversation and non-verbal communication.

This kind of communication is entirely different from each other and targeted, so it is easy to achieve results.

This is an advantage that the exhibition can't replace.

Some high technology products or services require professionals to explain and demonstrate to customers in person. It is particularly important to attend exhibitions.

However, the above two challenges are objective, and the exhibition must actively adapt to these changes and adopt effective countermeasures so as to remain invincible in the long run.

Many experts have discussed this. The common view is that the status and function of the exhibition must be redefined. We must organically integrate the participation in the exhibition with the whole public relations work and the overall image building and publicity of enterprises, and take various possible measures to reduce the cost of exhibitors.

The implementation of these principles is first reflected in the design and construction of the booth.

The design of the exhibition booth should reflect and enhance the corporate image and reflect the spirit of the enterprise.

The exhibition is no longer a stall selling sale, it should not display the individual products in isolation, but by product as a carrier, through the comprehensive means to show the enterprise as a whole, its ability, its grade.

Besides the introduction and promotion of the product itself, these means also include a wide range of information dissemination, communication, advertising, public relations and consultation.

To make the audience understand the products, at the same time, it also deepens the impression of the enterprises to a certain extent.