Shandong Rizhao: Current Situation And Countermeasures Of Exporting Mulberry Silk

Mulberry silk fibroin has the reputation of "soft gold". It is one of China's traditional export earning foreign exchange products. Its exports account for more than 90% of the world's total exports. It is a small number of China's leading international market after China's entry into WTO.

Mulberry sericulture is a traditional agricultural project with a long history in Rizhao Prefecture. It is an industry with a relatively high level of industrialization. It is one of the important high-quality cocoons, mulberry silk production bases and the export base of mulberry silk.

The production of cocoon and silk in Rizhao Prefecture ranks first in the province. Its exports account for more than 2/3 of the whole province. Mainly with high grade mulberry silk, it is mainly exported to Korea, Japan, the European Union and other countries and regions, and has gained the advantages of quality, brand and price in the international market.

1. Export in Rizhao region

1. Rizhao City's export of mulberry silk occupies an advantageous position in Shandong province.

Rizhao City's existing mulberry garden area is 68000 mu, with an annual output of about 19 million 170 thousand jin of fresh cocoons, and the income of silkworm farmers is about 230 million yuan.

There are 180 thousand people in the whole city who are engaged in mulberry cultivation and silkworm farming, and there are 1085 villages in 38 townships and townships. More than 9500 households have more than 3 mu of mulberry, and 1500 households have more than 5 mu.

The production of cocoon and silk in Rizhao Prefecture ranks first in the province, and exports account for more than 2/3 of the province.

2. the quality of Rizhao City exported mulberry silk is obvious.

Sunshine is mild and light enough. Natural conditions are suitable for mulberry growth and suitable for silkworm rearing. The cultivation of high-quality cocoons provides solid raw material protection for the production of high grade raw silk.

Mulberry silk produced by sunshine cocoon is of a smooth appearance, soft and smooth handle, small deviation in fineness and fineness, little change in evenness, strong strength, good adhesion, high cleanliness and cleanliness, and stable and reliable internal quality.

In 2009, the average grade of mulberry silk exported to Rizhao was as high as 5A11, becoming the world famous brand of China's raw silk that can compete with "Brazil silk" in the international market.

3. the brand effect of Rizhao City exported mulberry silk is obvious.

There are 5 silk making enterprises in Rizhao district. At the end of 2005, Rizhao Haitong Cocoon Silk Group Co., Ltd. (Haitong group) was jointly established. The scale of automatic reeling machine reached 45 groups and 18000 threads, and the silk making capacity was 1500 tons / year.

At present, Haitong group has developed into the largest competitive brand cocoon silk enterprise group with the largest scale in the same industry at home and abroad, brand, management, technology and resources.

The "three dimensional" mulberry silk produced by the group was awarded the title of "China famous brand product" in 2005 and the first Chinese brand in Rizhao City.

Two. Problems faced by mulberry silk export in Rizhao District

As the United States and other developed economies and the financial crisis affected the economic situation of the region is uncertain and unstable, the international silk market is still in the doldrums.

Most silk reeling enterprises are running at a full load. Some enterprises adopt the strategy of "speed reduction and quality improvement" to cope with the shrinking of the international silk market.

1., operating costs continue to rise, squeezing the development space of the industry.

In recent years,

2. cocoon raw material prices continue to rise, silk reeling enterprises take risks.

Under the background of inflation, the production cost of fresh cocoon prices has been greatly increased. The profit of silkworm breeding is low and thin, which has affected the enthusiasm of sericulture farmers, and has been replanting other cash crops. The drought in Southwest China in 2010 led to a decline in cocoon production.

The rising cost of production and insufficient supply make the price of silkworm cocoon rise and increase the operational risk of silk reeling enterprises.

3. "recruitment difficulty" restricts the development of silk reeling industry.

The aged reeling workers in reeling industry in the Rizhao area are concentrated in the age of 30-40. With the increase of age, some workers are unable to adapt themselves to the eye tests such as needle eye and thread.

The only child of "80 generation" and "post-90s" has higher requirements for working conditions, wages, welfare benefits and working environment, so they are unwilling to engage in labor intensive industries such as silk reeling industry.

The employment problem of enterprises is becoming more and more serious. In the case of recruitment difficulties, they can only reduce the scale and lead to a decline in production.

Three. Measures taken by the inspection and quarantine department

1., we should conscientiously implement the policy of cost reduction and reduce the cost of enterprises effectively.

The export of mulberry silk products will be included in the category of export agricultural products, and the inspection and quarantine fees will be reduced by half, and the laboratory inspection fee will be waived, which will save a lot of testing expenses for enterprises.

2. explore innovative inspection and supervision mode, greatly shorten the inspection cycle.

In each factory, the inspection area for export raw silk was explored and established, and the appearance and weight items were checked by the authorized co inspector. Besides, the training and assessment of the recommended inspectors were increased. On the basis of effective supervision, the inspection results of the enterprise inspectors were approved, and the inspection period was controlled within 3 days.

3. actively guide enterprises to innovate independently and gradually increase the added value of products.

We should give full play to the technical superiority of the inspection and quarantine departments, and guide the enterprises to optimize the production process, improve the whole process quality control system, improve the product quality grade, guide the enterprises to develop new products, and develop the silk seamless knitted underwear and silk quilts according to the laboratory test and the statistical analysis results of the data, so as to improve the deep processing ability and added value of the products, and gradually form an independent innovation system that takes the enterprise as the main body, market orientation and the combination of production, study and research.

4., give full play to the information superiority of departments and enhance the market competitiveness of enterprises.

We should give full play to the information superiority of the inspection and quarantine departments, set up a network record room, timely release and update the raw silk standards and technical barriers information to relevant enterprises, help enterprises adjust and improve production processes in time, and adapt to market demand; guide enterprises to vigorously develop and develop new markets, and reduce risks such as price and trade friction that may be brought about by excessive market concentration in a few countries.

Four, countermeasures and suggestions

1., strengthen the construction of raw material base and solve the problem of raw materials.

The raw material problem is the foundation, which restricts the continuous survival and development of silk reeling industry.

Local reeling enterprises can choose modern resources base of silkworm cocoons, such as Hebei, Shaanxi and other land rich areas. On the one hand, they can guarantee the quality of cocoons, and save manpower, material and financial resources that are wasted by cocoon buying in the cocoon season.

The base should have the following conditions: first, the base is subordinate to the enterprise, the benefit is linked to the enterprise; the two is to guide the development base according to the business needs of enterprises; the three is to set up cocoon technology management department to guide the scientific planting of mulberry and silkworm, to make fresh cocoons and bake, to ensure the quality of dried cocoons, and to develop and cultivate excellent varieties in combination with the use of raw materials.

2., build diversified trade channels.

We should use modern marketing methods to improve the overall quality and core competitiveness of enterprises.

By participating in various trade fairs, fairs and fairs at home and abroad, we should open up the market and achieve both internal and external trade.

The traditional markets such as Japan and Korea should be steady and steady. At the same time, they should concentrate their superior forces to break through high-grade markets such as North America and the European Union.

Enterprises can also carry out all directional and multi-channel operation by acquiring the right of self export, and fully display the business vitality of enterprises.

3. highlight the key points and give full play to the advantages.

Rizhao City has a favorable climate advantage and is one of the areas of high grade mulberry silk production and export.

In view of the current oversupply of low grade mulberry silk and the shortage of high grade mulberry silk in the export market of morsang silk, the Rizhao silk reeling enterprises should upgrade their industrial structure, strengthen their brand building, and comply with the changing needs of the market.

We should actively improve the production technology, bring the advantages of raw material cocoons into full play, make the traditional products more competitive and actively occupy the high-end market.

4. relevant departments should actively support.

First, the competent agricultural authorities should further standardize the acquisition contract of mulberry silk, and introduce relevant regulations such as the acquisition of minimum protection price, so as to solve the worries of farmers and strengthen farmers' confidence in planting mulberry and raising silkworms.

Two, the agricultural authorities should further increase the technical guidance and assistance for farmers to breed mulberry and raise silkworms, train professional and technical personnel for the relevant villages and towns, and improve the total amount and technical content of mulberry silk industry.

Three, the financial sector should further increase financial support for mulberry silk industry, provide convenience for farmers to breed mulberry and raise silkworms, and increase investment in mulberry silk industry.

5., improve employee welfare and stabilize the mentality of workers.

While establishing a reasonable labor remuneration mechanism, we should improve the living environment of workers, establish entertainment and leisure places, meet the young workers' spiritual and cultural needs, develop colorful sports activities, and enhance their cohesion and sense of belonging.

Rizhao, the "Sun City" bestowed by heaven, not only has unique geographical and climatic conditions, but also is adjacent to the two major markets of mulberry silk consumption, Japan and Korea.

At present, in order to resist the impact and impact of the international financial crisis, Rizhao City's mulberry silk export enterprises are doing everything possible to turn "danger" into "machine" and look for opportunities to break through.

Therefore, only by correctly understanding the current situation of Rizhao City's mulberry silk industry, finding out the key sticking points, taking the market as the direction, grasping the direction of development, taking advantage of the situation and strengthening the advantages and avoiding disadvantages, can the silkworm silk industry of Rizhao be a great success.