Secrets Of High-End Children'S Clothing In Chengdu
< p > six hundred or seven hundred a href= "http://www.91se91.com/news/index_f.asp" > T-shirt < /a >, and a casual dress will cost 1000 yuan and windbreaker average two thousand or three thousand.
Such figures may not be new for fashion brands, but if it's the price of children's clothing brands, will you be willing to pay? In recent years, with the rapid development of business, big brands are coming, children's clothing will also be "high-end".
In addition to the brand of children's wear series, a group of professional brands focusing on children's wear also came to Lai.
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< p > such as Jacadi (Brcady), Nicholas&Bears, KP, Mothercare and other design eyeball brand, take the lead in Yu Renhe spring, Wangfujing, Meimei department store, Yi Shi Dan department stores and other flower shops, Chengdu children's wear brand has also undergone a big shuffle.
After visiting the Chengdu Commercial Daily, the reporter learned that although the price is higher than that of the ordinary brand, because of the rapid growth of fashion design and comfortable fabrics, the average price of some counters can even reach 5000 yuan.
Shopping malls revealed that the main force of the purchase of high-end children's clothing came from the VIP of the mall, and they contributed about 60% of sales.
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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > Chengdu counter performance < < /strong > /p >
< p > the price of goods ranges from 340 yuan to 12000 yuan, and the sales performance of counters is averaging about 200 thousand per month, and the average passenger price can reach 2000 yuan.
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< p > "from the sales performance, the demand for relatively high quality children's clothing in Chengdu market is bigger and bigger.
But the market needs to continue to develop and cultivate, and increase consumer awareness of brand culture.
According to Renhe Spring Guanghua children's clothing director, in Renhe Spring Department Store high-end children's clothing accounted for a relatively large proportion, sales performance is good, many brand counters are its southwest region and even the national sales champion.
Such as Renhua Spring Department Store Guanghua shop, people's east store unique children's wear brand Jacadi (Brcady), this brand from France is comfortable with fabrics, fashionable and unique children's clothing styles are welcomed by Renhe VIP customers.
"Commodity prices range from 340 yuan to 12000 yuan, and the sales performance of counters is on average 200 thousand per month, and the average passenger price is up to 2000 yuan.
In the nationwide sales of the brand, Renhe special store's performance growth is among the best.
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< p > < strong > consumers preferred after 80 mothers' style < /strong > < /p >.
< p > nowadays parents are getting more and more careful and there are more opportunities to attend important activities, so the children's clothes that pay attention to style are very popular.
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< p > "whether the fashion design is eye-catching is the main factor that stimulates Chengdu's 80's mother's desire to buy."
On this basis, further attention will be paid to fabric comfort and wearability. "
Yi Shi Dan, the person in charge, takes the exclusive brand Nicholas&Bears as an example to say that the brand was settled in Chengdu in 2008, and its sales performance has now been able to go to the top of the children's clothing brand.
"The design is very eye-catching, unique European style, with a strong aristocratic atmosphere, especially suitable for children to participate in some ceremonious occasions.
Nowadays parents are getting more and more careful and there are more opportunities to attend important activities, so this type of children's clothing is very popular.
It is reported that this style of children's clothing is very prominent on the market in Chengdu, many young mothers are rushing toward the design.
"Although the price is between 450~3000 yuan, it is still welcomed by parents in Chengdu, and the average passenger price is even as high as 5000 yuan."
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< p > < strong > trend collection shop favored by < /strong > < /p >
< p > it can satisfy everything from expectant mother to child birth and everything from infant to 10 years old.
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< p > mother family has a high frequency of purchase and a clear demand for purchase. The "one stop" shopping mother and infant store has become a new trend.
For example, the Mothercare store of KELONG store, Wangfujing, has more than 200 square meters of area. It provides a href= "http://www.91se91.com/" target= "_blank" to mothers and babies, and sells clothing, /a, furniture, travelling and children's toys.
The brand says, "it can meet everything from expectant mothers to children, and everything that comes with them from infancy to age 10."
After Lai Rong, the famous brand of baby and infant products from England quickly captured the hearts of Wangfujing customers, and attracted many mothers visiting Chengdu. At present, the sales of KELONG shoppers at the Wangfujing are the champions of Southwest China.
With the taste of "sweet head", the brand has quickly opened second stores in the golden bull Wanda Square.
"There are two main groups of people who come to Mothercare, one is the young people who have studied abroad, because they have seen the brand of Mothercare abroad, and they will come in and see it in the country. Two, they are the members of the customers who are attracted by the one-stop service of Mothercare."
On the brand side, "Chengdu mothers prefer clothes that are convenient and convenient for washing when choosing 0~3 year old baby clothes."
When choosing 2~8 year old children's clothing, they prefer a cute and colorful dress. "
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