Exhibition Knowledge: Prevent Cheating Exhibition

In recent years, China's Convention and exhibition industry has been growing at 20%--30% per year, becoming a "sunrise industry" and "smoke-free industry". Exhibition industry The rapid development and low entry threshold attracted a large number of new companies to enter. This directly leads to intensified competition in the exhibition industry. Swindle Exhibition "Phenomenon occurs. How to prevent cheated exhibitors? The following tips are very effective.

1. verify whether the exhibition organizers have signed contracts with the venues. The general exhibition hall has its own website. After signing the lease contract with the sponsor, it will be announced in the exhibition schedule section. Exhibitors should first search the Internet to verify whether the exhibition has accepted the exhibition after receiving the exhibition books from the organizers. (Note: sometimes some exhibitions will be held in a certain venue in actual operation. However, because of some details, the organizers and the exhibition hall have not yet settled the contract finally, resulting in the delay in signing the contract. Under such circumstances, exhibitors need to consult the operators of the venues before making clear.

2. verify the sponsor. Exhibition materials Is the exhibition Title true? Exhibitors can provide the organizers with the business registration certificate of the exhibition and compare the names of the exhibitions. In addition, we should also find out the schedule of the exhibition venues or consult the venue providers to compare whether the exhibition subjects are the same.

3. verify the nominal authority. Consult and verify directly to the state organs or government departments that have been listed before participating in the exhibition.

4. try to choose to participate in exhibitions held in reputable exhibition galleries. Due to the upsurge of exhibition hall construction in recent years, the number of venues is increasing. Under the pressure of competition, some new venues have lowered the threshold for undertaking exhibitions. In order to reduce costs, some small and non-standard exhibitions often choose to hold these cheap rental exhibition halls. In order to maintain the excellent brands built over the years and reduce financial risks, some famous exhibition galleries have set a certain threshold when undertaking exhibitions. A comprehensive evaluation of the exhibition declared by the sponsor will be conducted and the contract will be decided according to the result of the evaluation. It is better to withstand temporary losses than to receive such poor quality exhibitions. In the first half of 2005, there were nearly 10 small exhibitions such as the Liuhua Road Exhibition Hall of the China Export Commodities Fair.

Attachment: tricks commonly used to cheat show.

Trick 1: pull tiger skin as a flag. Many deceived exhibitors like to hang "China" at the front of the exhibition name in order to show the state level. When they are organizing the exhibition, they can not use the word "China". They will use the Department of the State Council to appoint or "Guangdong province" and "Guangzhou city" and so on, so as to increase the official color. However, the state has already expressly provided that the exhibition that is approved by the State Council, the Ministry of Commerce, the Ministry of science and technology or the all levels of the International Trade Promotion Council can be named "international". The exhibition sponsored or approved by the State Council and the ministries and commissions can be named "China".

Trick two: sell sheep's head and sell dog meat. The deceived exhibitors have made sure that a lot of highly skilled enterprises like to take part in professional exhibitions, so they have done their best. They have designed various professional exhibitions and invited invitations to enterprises. Because of asymmetric information, enterprises can not understand the real purpose of the exhibitors, so they signed the exhibition contract and paid the money. It can be seen at the venue, but the so-called professional exhibition is a "hodgepodge".

Trick three: steal concepts and opportunistic tricks. During the Canton Fair, some cheated exhibitors hired lower rents to reduce operating costs. But in order to deceive the exhibitors in the field, they make a lot of trouble in the concept of geography and go all the way to the guild hall of Guangzhou Fair. The venue for holding exhibitions is less than more than 20 minutes' drive from the Guangzhou Convention and Exhibition Center at the two phase of the Canton Fair in Pazhou, but they use the concept of "Zhujiang" skillfully. They are known as "across the river" and "separated by a river" in publicity materials. They also brag that "the special bus provided by the exhibition is only 5 minutes after the Southern China express line".

Trick four: swollen face and fat. Obviously, they do not have the qualification and ability to organize high-level and large-scale exhibitions, but they pack themselves very authoritative and have a strong lineup. The exhibition company temporarily recruited several salesmen, rented a room and several telephone lines in a luxury hotel, rented a fax machine and a computer better, and cheated all over the country. Some of them were also licensed by the industry and Commerce Bureau, and opened websites, issuing some fabricated news, giving the enterprises a formal illusion. In fact, these fraudulent exhibition teams are "putting long lines, fishing big fish", and spending some money to wrap up themselves, so as to attract more business exhibitors and cheat more exhibition fees.

Trick five: carrot and stick, coercion. Some exhibitors and group exhibitors have been fighting for many years in the exhibition industry. They are old rivers and lakes. They have experienced a set of experience to deal with exhibitors: they first deceive you with fancy words, see someone is not satisfied, promise you to refund money orally, but they are dragging their hands away, they will invite you to eat for a while, and you will make empty promises again. If exhibitors do not know each other, they will start threatening and harassing. They will hire a large number of security guards to maintain the order of the venue. If any exhibitor takes the lead in assembling a crowd to protest, he will call the security guard to fight and give you a "penalty ticket". The innocent exhibitors had to admit their bad luck.

Trick six: out of nothing. Some Swindlers Company rent temporary offices, disseminated information through various channels, and make fictional exhibitions, organizers and supporting agencies. When the exhibition is about to open, the company will disappear.