China'S MICE Industry Needs Healthy Development Environment

(1) about "challenge".

As the first part of the topic, "challenge" is concretely expanded into five aspects.

However, the real connection with the second parts of the topic "integration" and the third part of the "alliance" is not in these five aspects.

The author believes that the "challenge" that is closely related to "international integration" and "strategic alliance" should be "the competition caused by international large-scale exhibition companies entering the Chinese market, and the impact on the development of China's Convention and exhibition industry".

One of the most important problems here is the so-called "China".

From the nature of service trade, service trade as a third industry, its function is mainly to provide services for the first and second industries, and also directly serve the broad masses of the people.

Therefore, we should mainly evaluate the performance and function of mice from the function of service.

Thus, a calm view of foreign exhibition companies after entering the Chinese Convention and exhibition market has brought us influence and effect.

I remember an article about western fast food entering the Chinese market and competing with China's original catering industry.

It is mentioned that we should do something from "leading the wolf into the room" to "dancing with Wolves" and then "retuning wolves to dogs".

This analogy is very much supported by the author.

And the key lies in our own driving ability and control level.

Our attitude should be to face challenges, face challenges, accept challenges and overcome challenges.

(2) about "integration".

We certainly hope to use international standards as our code of conduct, because this is a good way to improve the management and operation of the industry.

But "Regulations" are designed to safeguard the interests of the whole industry.

The exhibition market and exhibition industry in China are not yet fully formed, and the interests relationship between Chinese and foreign exhibition industry and exhibition enterprises has not been straightened out.

However, "challenge" has emerged, and "integration" is still waiting for some time, which makes the situation appear grim and urgent.

Recently, reports on foreign capital entering the retail industry have attracted considerable attention.

A phenomenon known as "dumping in service industry" has already appeared. It is indeed worth studying and drawing lessons from our exhibition industry colleagues.

For a time, the "big crocodile" of the international retail industry is concentrating its own advantages in capital, experience and network, and rushing to the "cake" of China's retail market.

Even if they subsidize the profits from China to China, the aim is to occupy the market and achieve the goal of "giving first and then taking."

The above similar situations also showed in the Chinese Convention and exhibition market after the accession to the WTO.

A number of brand exhibitions that have been launched in the International Convention and exhibition market have been pplanted or cloned into China.

In China, "exhibition" and "exhibition" are partitioned, and "exhibition" and "exhibition" have been unified.

Therefore, it is difficult for Chinese mice enterprises to compete with them.

If we want to be in line with the "international standards", we must first have a "plan" for the "rules and regulations" and "orbits" of China's exhibition industry.

This is the first lesson we need to do well.

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(3) on the "alliance".

Since the "alliance" is "strategic", it is bound to be significant, long-term and mutually beneficial.

The author believes that there are two major aspects of domestic strategic alliances and international strategic alliances.

As for the domestic strategic alliance, if it is considered to be a "strategic alliance" formed between the four, "exhibition organizers, exhibitors, exhibitors, booth manufacturers," the author believes that there is little potential for its development.

Because the "group exhibitors" between the four are "buyers" for other "three merchants" and can occupy the main and active position.

If possible, "group exhibitors" tend to "compare" and "lower prices" for the other three businesses.

Only when the exhibition hall is relatively short supply, some exhibitions will form a fixed partnership with the exhibition hall (far from strategic alliances, and there are many contradictions).

It is like an institution like CIEC-China International Center Group Co, which has formed a "four normalization" situation.

Can this be considered as a "strategic alliance"?

In addition, what is possible in China is another strategic alliance, the strategic alliance in the case of "common enemy".

The so-called "enemy", "the third party that is threatened by common threats and infringes on common interests is also".

What we can imagine or feel now is what some foreign exhibition companies have done.

I remember an article published in the August 20, 2002 China trade daily exhibition weekly entitled "Hannover: can you win a win-win situation?"

The article reminds everybody to pay attention to the way of the other side.

That is to say, in terms of means of implementation, "they either first look for a Chinese partner as a stepping stone, and then gradually weaken the role of their partners, so that they can step in to the outside world, or suppress or buy over the existing exhibition projects, trying to achieve" take all ".

We must not take lightly the serious nature and far-reaching impact of such a situation.

Our hope is that through various strategic alliances, more and more "big carrier" and "fleet" with Chinese characteristics will be formed to compete and compete with large companies like "Hannover".

Accordingly, we request our national exhibition department to draw lessons from advanced international experience and combine with China's reality to formulate a set of development goals, strategic strategies and implementation methods of a convention and exhibition industry with Chinese characteristics, and actively support large-scale exhibitions with their own intellectual property rights, brand competitiveness and competitiveness, and at the same time carry out reasonable adjustment of interests to meet the interest needs of different and multi-level exhibition units, so as to realize the optimization and integration of existing exhibition resources.

Only in this way can the country's policy support for its exhibition industry be reflected.

Regarding the international strategic alliance, the author thinks that this alliance is ultimately the product of "equal strength".

There is not enough strength to talk about "international alliance". From the analysis of the actual situation of China's Convention and exhibition development, we can think that some famous brand exhibitions in China are firmly foothold, so they do not have the requirement of "alliance" at present.

For example, Beijing International Machine Tool Exhibition, auto show, Shanghai Mould Exhibition and so on.

However, other large and medium scale exhibition projects are neither successful nor eligible for the "League of nations".

In addition, there are still some individual projects between the above two situations, and the other side has already "expressed", but there is no substantial progress at present.

In the final analysis, if we want to achieve equal opportunities for dialogue, we must focus on self building and enhance our own strength.

In this way, the goal of "alliance" can be realized from "ideal maximization" and "win win and win win" to the reality.

(4) make good articles around good topics.

This autumn China International Convention and Exhibition Forum in Shenzhen has indeed chosen a good topic.

The topic has a high starting point, a new content and a strong international character.

However, if we want to make a good article under this good topic, it is very important to prescribe the prescription according to the actual development of Chinese Convention and exhibition.

Or we can really compare and discuss with the foreign counterparts on the "sensitive" issue.

In addition, the author also believes that we need both forward-looking, strategic and international topics like "challenge, international integration and strategic alliances". We also need to combine reality to explore the pertinence, effectiveness and reality of the status, role and management of the exhibition industry.

Therefore, I do not think which topic is "outdated" or "unable to keep up with the situation"; instead, it is hoped that "high and low collocation" and "combination of distant and near" on the topic should prevent "high level" topics from becoming "high and small", which makes people look up and down, but show "nothing".

At present, domestic activities such as forums, summits, training, seminars and so on have become increasingly frequent.

This is a prominent manifestation of the vigorous development of MICE industry.

However, according to my humble opinion, what is needed now is to sum up these insights and the doctrines of "all schools of thought" as soon as possible, and carry out further in-depth discussions and analysis in a planned, systematic and targeted manner, with a view to eventually forming public opinions and theories that have certain influence on China's exhibition industry, and further promote the formation of an environment conducive to the healthy development of China's MICE industry.

This is the common goal and mission of our industry.