Domestic Exhibition Industry Needs Standardization As Well.

　　 MICE industry As the sunrise industry in twenty-first Century, it has huge economic and social benefits. As an open coastal city and a regional trade center city in the eastern coastal area, our city advanced the development goal of creating a famous regional exhibition city earlier.

After years of nurturing and development, the scale and influence of Qingdao's exhibition industry is gradually expanding. Influential exhibitions such as China International Electronic Appliances Expo, China International Fashion Week, China International Navigation exposition, China Qingdao International Beer Festival, Ocean Festival, and China Qingdao export agricultural products fair, Auto Expo, fishery exposition, etc., involve more than 30 industries, such as clothing, home appliances, navigation, automobile, fishery and so on. According to statistics from the Ministry of Commerce and industry, in 2001, the city registered a total of 96 exhibitions. In 2002, it registered 198 phases, and the growth rate reached 106%. Affected by SARS, the number of exhibitions in this year was significantly reduced, and many exhibitions were forced to be cancelled or postponed. Even so, 1-8 months, the exhibition registered by the Ministry of Commerce and industry also reached the 76 stage.

However, as far as the industry and Commerce Department is concerned, the exhibition industry in our city Development In the process, there are still many problems. Standard Imperfections. For example, the use of the exhibition name is rather confusing. Some organizers only pursue the big name of exhibition to attract more exhibitors, which leads to the difference between the name of the exhibition and the scale of the exhibition, and the participation of the exhibitors. Therefore, exhibitors and consumers can not distinguish the true scale and nature of the exhibition. The false advertisements in the fairs are quite serious. Some of the organizers of the exhibition are making a lot of fuss about advertisements. The contents of advertisements are obviously inconsistent with the nature of the exhibition. The main responsibility of the fair is unclear. Due to the lack of strict contractual agreement, the responsibilities of exhibitors, sponsors, and producers of commodities are not clear. Consumers will be unable to distinguish their identities in the case of consumer disputes. The time limit for applying for registration of the exhibition is not clear. Because there is no time limit for the registration of the exhibition, there are some individuals who are malicious in rush to register. If some exhibition companies rush several exhibitions before the exhibition starts a year ago, it will be difficult for the industry and commerce departments to stop, and also cause the monopoly exhibition names, so that it is difficult to register the same kind of exhibitions and disrupt the competition order of the exhibition market.

According to the analysis of the relevant personages in the industry and commerce, the current laws and regulations governing the exhibition are not perfect enough, and the maneuverability is poor. The authoritative decree is only the "77 order" issued by the State Administration for Industry and commerce. The relevant regulations promulgated by the relevant administrative departments are due to many considerations from the interests of the departments, resulting in conflicts with the "77 orders" and lack of unity and operability. In addition, the government takes the exhibition industry as an important means to stimulate the local economy. It is true that there are too many festivals in the name of the government. Especially some large exhibitions are planned and organized by the government. There is a lack of unified management of such commercial activities. In the final analysis, the exhibition is market behavior and should not be a government act. The government should withdraw from the front stage to the backstage, and formulate corresponding policies for the healthy development of MICE industry.

In order to promote the healthy and rapid development of the exhibition industry in our city, the Municipal Industrial and commercial bureau has formulated some targeted measures to make detailed provisions on the name of the exhibition, the examination of the subject qualification, the approval of the exhibition, the examination of advertisement, and the management and collection of Archives.

According to the regulations, all the names of the trade fairs that are applied for registration must be added in order to distinguish the same kind of exhibition at the same time, so as to prevent competition from each other. Apart from the traditional exhibition that has been formed in the past and unchanged in the history, the name "no" should not be added to the name. The name of the industry can not be more than two, to prevent the organizers of one-sided pursuit of advertising interests, to overcome too many industries across the exhibition, too much content and excessive content. In addition, the exhibition name approval system is also implemented. The approved name is valid for the duration of the exhibition day, and the maximum length is not more than one year. At the same time, the exhibition should be approved and registered with the industry and Commerce Department a month ago. If two or more of the main bodies co sponsor or entrust the fairs, the main body must submit the agreement signed to clarify responsibilities and obligations. A margin system is adopted to protect exhibitors and consumers' rights and interests. A certain amount of deposit is charged to the sponsor or underwriter for the infringement claim, the balance and interest will be returned 15 days after the end of the exhibition. According to the relevant regulations, the Municipal Industry and Commerce Bureau has also seriously investigated and dealt with illegal activities such as exaggerating publicity and issuing false advertisements.