Jinjiang Industrial Pformation Shoes And Clothing To Rebound

In the second half of 2012, the sports footwear industry in Jinjiang, Fujian, has been caught in the "cold winter" in the second half of 2012, and the enterprises are facing pressure from different levels.

In order to tide over difficulties, Jinjiang enterprises have successively carried out capacity restructuring and differentiated marketing.

By optimizing products, building brands, improving consumer experience and other ways to achieve growth in performance.

After two years of "de Stocking" pains, in the first half of 2014, some leading enterprises in Jinjiang have taken the lead in breaking through, showing signs of "stop and pick up". Some two or three line brands are accelerating, and the structural differentiation of sports footwear industry is accelerating.

As China

The 2014 half year report released by Anta, a leading enterprise, shows that the company's operating income is 4 billion 120 million yuan, up 22.4% over the same period last year. Net profit 803 million yuan, an increase of 28.3%, reverses the declining trend in the past two years.

And another big sports brand in Jinjiang.

In 2014, the order grew by 8%. Although it still has a gap from the peak of the previous two years, it has already gone out of the downturn.

According to the monitoring data of the Jinjiang Municipal Economic and Trade Bureau, under the leadership of the industry leaders, the performance of leading sports enterprises in the first half of 2014 showed a recovery growth. The output value of Enterprises above Designated Size in Jinjiang footwear industry increased by 10.7%, and the textile and garment industry increased by 13.2%.

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Sustainable development is the common goal pursued by the leather industry in the world, but it is constrained by many factors.

Robert judged that because the price fluctuation of raw materials in the global leather industry is affected by multiple factors, the trend of short supply will continue, and more and more new alternatives will also enter the market.

Robert used a clear chart to show the current share of global meat production. The consumption of poultry and pork from traditional leather materials in non leather industry accounted for 70% of the total, while the proportion of main raw materials from beef, mutton and sheep meat accounted for only 30%.

From the growth trend, the consumption of poultry and pork is increasing, but the growth of goat meat and beef consumption is not ideal. Robert believes that although the consumption of goat meat has shown a healthy upward trend, the supply pressure of leather raw materials is still large, and the impact on price fluctuation is obvious.

Over the past year, many countries in Brazil and other countries have taken different measures to restrict the export of raw materials, and the leather industry that has not yet taken measures has been calling for government restrictions.

According to the data provided by Robert, this export restriction has reached 66.6% of the global total in terms of the number of sheets in the world, and by weight, it accounts for 52.9% of the total.

Robert said that the trend of supply shortage will continue for a long time, and many alternatives will be pushed to market instead of leather.