Fujian Springs Enterprises Unveiled CHIC2011 To Promote Brand Upgrading

The annual Clothing Fair is the contest of the comprehensive strength of the enterprise.

Go by the name of

Fashion show in Quanzhou

As an important domestic clothing brand cluster, Quanzhou has always been concerned by the industry, such as men's clothing enterprises such as Lelang, Wolf Road, Zhou Jai, marcacini, nunge and gore spectrum. Children's clothing brands such as tick, red boy, Ji Jile, wild leopard, little playboy, and XTEP, Anta, 361o and other sporting goods enterprises will participate in this CHIC exhibition.

Compared with previous CHIC Clothing Fair, a new highlight of this year is the addition of sports goods Museum.

XTEP, Anta and 361o are the new highlights of this CHIC exhibition.

In the past, the Clothing Fair was generally involved in the exhibition of formal clothing, casual wear, women's wear, children's clothing, and overseas clothing brands. This CHIC organizer specially set up a sports goods industry hall, which has enriched the exhibition contents of the clothing industry, and is a complete appearance of the whole industry.

At present, Adidas and other international sports brands have tried cross-border marketing. XTEP has recently launched a series of fashion sports. At this exhibition, we will build 2000 to 3000 square meters sports display platform in the open air. We invite the extreme sports national team members to interpret in person, and convey the brand's sports fashion dress culture in a unique way.

Mr. Cai, a boss of a brand enterprise in Quanzhou, analyzed that under the background of increasing pressure on raw materials and labor costs, the trend of textile and garment industry differentiation in the future will continue to strengthen, and the brand upgrading war has begun.

With the enhancement of scale and influence, Beijing Clothing Fair is playing an important role in the development of garment industry.

And displaying the brand image on this platform will help enhance the bargaining power of the brand.

Initiate brand upgrading strategy

The reporter understands that this CHIC exhibition stands in the special area of the men's wear hall. This is also the first time that the main brand after landing in the capital market in 2009.

"The company's top executives attach great importance to this exhibition," he said. "Through this exhibition, we will explain the new strategy of Leon's" jump out of clothes and make clothes ".

"Jumping out of clothes and making clothes" is a new strategy laid out by Wang Liangxing, President of Li Lang.

He said: "the focus of the new strategy is cultural upgrading of the brand.

We can't just do things that deal with cloth all day.

We should put the connotation of art, creativity, history and culture into clothing and make costumes as works of art.

Quanzhou designer brand Wolf Road will display its fashion and cutting-edge design trend through static display, presenting the latest masterpiece of Fujian Style Men's wear designer in Beijing.

For the first time to enter the CHIC clothing week's weekly men's wear, the brand strategy, management and marketing will be upgraded in an all-around way to create a brand new "100 store project".

Chen Liangsheng, director of marketing and marketing, said that the Expo is the largest, the highest standard and the most extensive annual event in the industry. The exhibition has gathered the best fashion brands, top fashion designers and fashion culture in the world, especially in the Asia Pacific region.

"This week's weaving will take part in the exhibition on the line of men's first line brand, and further show the forefront fashion design of Fujian Style Men's wear."

Chen Liangsheng said that over the past two weeks, more than 300 sales terminals have been woven in men's clothing stores in the country.

"The purpose of this exhibition is very clear, that is, to test and enhance the weekly brand, and strive to jump out of the old development ideas, stand on a national and even global platform to view the development of enterprises, establish a window for external exchanges, and test and promote brands more effectively."

Garment industry enters high speed period

As the ten largest children's wear brand in China, Zhao Jianhe, chairman of the company, attached great importance to the CHIC exhibition.

He said, "we have participated in the Canton Fair for more than 10 years in a row, but I didn't take part in it last year and began to take part in the fair."

In fact, Zhao's pformation is not without reason at all.

As early as a few years ago, green company began to walk on two feet of domestic and foreign trade, timely turning to domestic sales, and branding operation.

At present, there are more than 2000 stores in China and four of them have been put into operation.

From an export-oriented enterprise, successful pformation of domestic children's clothing brand, the current proportion of domestic and foreign trade is 6:4.

The industry pointed out that, with the upgrading of consumption, more and more consumers began to pay attention to the environment of dressing taste, personality and fashion. The future fashion industry will enter a period of rapid growth. This is both a pressure and business opportunity for Quanzhou's brand cluster.

Pressure is to enhance the added value of the brand, business opportunities are ushered in the rapid development of the value brand.

Lu Xiaojiang, director of marketing at Gaulp (Shishi) Clothing Co., Ltd., said: "this is the fifth handshake between the company and the Expo." Gao Er Pu will again take advantage of the CHIC platform to take the initiative.

He said that last year, Gao Er Pu participated in the Fourth International Clothing Fair in Beijing. He focused on creating an atmosphere of terminal stores, and launched the third generation terminal image, which has attracted high recognition from professionals from all walks of life.

The exhibition company will launch the brand upgrading in the context of the upgrading of domestic consumption on the basis of the existence of more than 300 shopping malls and stores in more than 120 cities across the country, bringing the products of fashion, urbanization and youth into the market.

Seek greater opportunities for expansion

"The theme of this exhibition is" story telling children's clothing "tick tick, because we launch different series of children's stories at every stage, and put the main elements and patterns of these small stories into product design and development.

Zhao Jianhe introduced the exhibition in addition to the brand image display, but also hoped to develop northeast, North China and northwest regional agents.

Founded in 1988, red child (China) Co., Ltd. is a pioneer in China's children's clothing industry, and is a professional chain store integrating children's products development, production and sales.

Reporters learned that this exhibition, red boy will display a large number of high-tech green environmental friendly cotton fabrics.

"To participate in China International Clothing and accessories fair, for enterprises, there are only advantages."

Shishi Wolf Road clothing director said that today's rapid development of Wolf Road costumes can not be separated from the influence of China International Clothing and accessories fair.

As early as 2008, Wolfgang Apparel Group has participated in the Beijing international clothing and accessories fair. It has attracted the attention of fashion people at home and abroad. Many media have defined it as "one of the most potential fashion cowboy brands in the next 10 years" in China. In fact, after nearly three years of development, Wolf Road is indeed developing in this direction and has a certain influence in the domestic market.

At present, Wolf Road is preparing for the exhibition. It is hoped that this Expo will bring more and more business opportunities to wolves. "One of the purposes of participating in the Expo is to attract more investment."

Like Wolfe dress, the season's children's wear and costumes are ready to take part in this year's China International Clothing and Fashion Fair.

Hot topic again on "buyer mode"

As one of the main activities of the CHIC Expo, the China clothing forum will also be held during the exhibition.

With the theme of "buying into China", Shimada Hosi, Kamatsu Yasuhiro, two senior Japanese buyers, as well as the leading figures in the industry, have been invited to explore the hot topic of the industry, the buyer model.

By analyzing the development trend of clothing market at home and abroad, we will guide the distributors' response to the market terminal mode change and innovate the business operation mode of the industry.

According to the responsible person in charge of the organizers, in the clothing business operation, the "buyer" starting from the product's virtual business mode, higher than the brand's virtual operation constraints, so as to weaken the existence of the product, but also is the best platform for using the product itself to manage itself.

He said, "buying hands" in a sense, accelerated the promotion of all kinds of clothing to scale production in China, so the buyer is also known as the founder of the next myth in China's clothing industry.

In China, buyers have been refined into two concepts: clothing enterprises, buyers and business buyers. They are also gradually accepted by brand enterprises and commercial terminals. How to adapt to this trend and guide the fashion buying mobile phone system to "test the water" at the clothing terminal has become one of the requirements of the new mode of the industry market.

He said: "this change signal tells us that China's clothing business needs the intervention of buyer mode."

In addition to the forum, China's top ten children's clothing brands such as "tick", "Mamie Marka", "Parker" and so on will also be expected to join the "fashion model" activities launched jointly.

China's top ten children's wear brands, as the leading brands of Chinese fashion children's clothing, have a unique insight in grasping children's psychology, enlightening children's natural aesthetic experience, and cultivating children's healthy and upward aesthetic quality. This joint activity will become the biggest attraction of the CHIC children's life hall.