How To Open The Future Door Of Chinese Clothing Brand In The Next Five Years?

Struggle, frustration, passion or tears...

Whether in the joy of success or in the unfulfilled dream, inadvertently "11th Five-Year" will be hidden in the sky of history.

Evolution from brand to brand

The "11th Five-Year" period is

Bosideng overcame all the challenges and adverse effects brought about by the quota era and the global financial crisis, and completed all the development goals: in the five years of operation, Bosideng has maintained a two digit growth rate. As of November 2010, the total sales revenue reached over 55 billion 500 million yuan, and the tax paid over 2 billion 900 million yuan.

In terms of brand building, the company actively implements the famous brand strategy and fostering its own brand. Bosideng feather becomes the only "China world famous brand product" in the domestic garment industry. By the end of 2009, its four brands of down coats have taken 37.96% of the Chinese market, and broke the paradox of "made in China" and "good quality and cheap price" in the international market, and realized the evolution from "people's brand" to "famous brand".

In terms of enterprise development, Bosideng International Holdings Limited was successfully listed on the main board of Hongkong in October 11, 2007 and achieved an ice breaking tour in the international capital market.

Four seasons pformation projects such as Bosteng men's wear, Rocawear (rokwell) and BOSIDENG RICCI (Rui Qi) have continued to grow, opening up a new strategic chapter of "becoming a world-renowned world-renowned integrated garment operator".

Bosideng achieved a wonderful leap from processing and manufacturing, brand management to capital operation.

The "12th Five-Year" period is a critical period for building a well-off society in an all-round way, and also a strategic opportunity for China's textile and garment industry to grow from strength to strength.

With the acceleration of the process of industrial restructuring, China's clothing brands will usher in five years of reinvention and wave breaking.

In the next 5~10 years or even longer, the development of China's garment industry will not be limited to the autistic system. Internationalization, urbanization, networking and fashion will become a new theme.

On the basis of deeply understanding and accurately grasping the new changes and new characteristics of the market situation at home and abroad, Bosideng will always adhere to the brand building with value as the core, and constantly innovate in the system of brand, R & D, technology, management, marketing and so on, so as to realize the leaping development of Chinese independent clothing brand and the surpassing of bend.

Future oriented pformation and development

In 2010, the China clothing association's "guiding opinions on the establishment of a strong program for the development of China's clothing power" (discussion draft) and the China Textile Industry Association "textile and technology industry" 12th Five-Year "science and technology progress outline" were introduced successively, pointing out the direction for the development of the industry.

For 12th Five-Year and beyond, Bosideng will strive to achieve pformation and development:

Scientific and technological progress

Traditional industry is not an old industry. It has reached the consensus of the industry to promote the garment industry through scientific and technological innovation.

Bosideng will actively explore diversified cooperation modes with professional organizations and research institutes, and promote closer integration of industry, education and research.

Based on Bosideng national post doctoral research workstation platform, applied research on flame retardance, heat radiation, waterproofing and anti cutting of clothing fabrics has been carried out, extending the research and innovation antennae to the high value-added field of upstream industry such as fabric dyeing and finishing, silk fabric modification and so on.

In the enterprise, we should actively promote the construction of "two integration", and strengthen the supply chain management and decision-making of garment design and production, volume statistics, mass production, logistics and distribution with the platform of network information technology and e-commerce, and take the lead in developing an information integration platform with independent intellectual property rights and universal applicability in China's clothing enterprises.

Brand promotion

The first thing to pay attention to the upgrading of the industrial value chain is to believe in the strength of the brand.

Growing into the first brand of Chinese clothing and the world's first down clothing brand, it is Bosideng's expectation for the future.

The next step will improve the creative level of clothing research and development, create brand culture and personality brand with penetration to the target consumer group, improve the influence and reputation of the independent brand in the two international and domestic markets, and move forward to the high-end brand products with high design content and strong fashion and creativity.

Explore and innovate the international channel mode, focusing on the potential excellent brands and overseas sales network in the global market, and plan to accelerate the extension of the company's sales terminals in the international market in the form of mergers and acquisitions, equity investment cooperation, and achieve breakthroughs in a wider range and higher level.

Talent support

"Human" is the first element of the development of enterprises, and Bosideng is the backbone of world brands.

Adhere to the principle of "morality first, only use only", innovate the way of human resources management, build a learning team, and create a good atmosphere for attracting talents, cultivating talents, gathering talents and using talents.

Relying on the platform of brand promotion, product development, production management and marketing services, we have introduced a group of leading brand talents with strategic vision, leading talents in the forefront of science and technology in the industry, top-notch designers with international fashion vision, managerial talents with rich international marketing experience, and high-quality first-line technicians and workers.

Industrial integration

The competition among brands in the future is more reflected in the competition of capital strength and resource integration capability.

Bosideng will fully integrate the resources of capital, through mergers and acquisitions, the establishment of industrial funds, investment funds and other ways of operation, so that funds can maximize the function and effect.

To enter the four seasons fashion field, Bosideng has become an integrated clothing enterprise with Down garments, men's wear, women's wear, leisure, children's wear and outdoor products.

Bosideng's industrial adjustment is no longer confined to the format of "big clothes", but will face wider market space, strengthen interaction and integration with expressway, hotel operation and solar photovoltaic industry. Based on horizontal competition and vertical chain integration, we should build a modern industrial system with optimized structure, advanced technology, clean and safety, high added value and strong employability.

Sustainable development

The future Bosideng is not only a brand concept, it should be a successful, excellent, clothing brand group and brand product synonym.

Bosideng will actively develop green production and low-carbon industries, promote the use of eco-friendly textile raw materials, adapt to the development of new industries such as procurement networking and distribution of Internet of things, and strive to make subtraction in production, reduce operating costs and reduce carbon emissions. With advanced technology, technology and equipment, we will achieve remarkable results in energy conservation, emission reduction, resource utilization and environmental protection, and continuously improve the level of sustainable development of enterprises.

New tasks, new plans, new journeys.

Bosideng aims to pform itself into a respected world-renowned integrated garment operator and become a multinational group with global market radiation capability.

A correct direction, a simple practice, persisting and deepening is the necessary cornerstone for laying the road to success.