Professional Clothing Market Management Needs To Be Upgraded &Nbsp; Meticulous Service Against Economic Pressure.
In the face of the impact of the wholesale market of the apparel market, the same market level, fierce competition and rising costs, it is imperative for the clothing market to improve its competitiveness from within.
The management of the professional clothing market has the biggest room for improvement.
Therefore, many garment market began to pay attention to improving management level and updating management mode.
The management of the professional market has changed from the initial property management to the current market operation, and the pformation of this role has brought about an update in the aspects of management, customer service and promotion.
At present, all major professional markets across the country are exploring and innovating the upgrading of service capabilities in the market upgrading, and many markets have achieved good results and good results.
Let garment market trend
Normalization
Patterning has become a common pursuit of the apparel professional market.
The market needs to rent more services.
In March 4th, more than 200 merchants in Beijing's Auchan clothing Plaza, on the grounds of less traffic and serious business losses, jointly signed and asked the management to reduce the rent. After the request was rejected, more than 200 businesses shut down.
This is a new requirement for the clothing market when the clothing business is facing a survival problem.
If the professional market can not provide a more favorable environment for business, then the interests of the merchants will be lost, and the interests of the clothing professional market will eventually be lost.
Rent is the most important business cost for merchants. Many businesses have already cut down their expenses in the face of the economic cold winter. However, if the rent of the largest part of the cost has not been adjusted, it will be difficult for them to tide over the difficulties.
Under the tremendous impact of the financial tsunami, many market rents have not been reduced accordingly, which will inevitably aggravate the pressure of businesses.
Because of the impact of the economic environment, businesses in the professional market of leasing form operations often happen because of the sluggishness of business.
Although the operator of the clothing market is to collect the maximum rental profits, under the pressure of rising business costs, it is not necessary to think that the rent should be raised, but also to enhance the operational capacity and service, and to tide over the difficulties with their clothing merchants.
Only brands, only merchants, but no service is absolutely impossible, can not attract the ultimate customers.
If we want to develop, we must enhance our concepts and renew our concepts.
In order to attract the buyers (including the crowd and terminal consumers), we should collect high-quality brands in a virtuous circle, and eventually build the market brand.
The operation of corporatization makes the market the first choice of high quality brands, and the popularity and reputation of the market brand are very high.
Sincere service brings connotative growth, that is, the growth of rents, business is good, rents of course rise.
Businesses can earn money, and higher rents are acceptable.
Upgrading hardware and software
A professional clothing market with a certain history will need something to do in upgrading hardware and software.
For example, installing brand central air conditioning to ensure a comfortable market environment; making a strong fire fighting system, installing automatic fire alarm system, fire hydrant fire extinguishing system and automatic sprinkling fire extinguishing system in main places, such as smoke, temperature sensitive automatic detector, manual alarm device, etc. when the security system is 24 hours, the public parts of the mall will be closed monitored, and closed management will be carried out at night.
In supporting services, professional clothing market needs to introduce relevant service companies such as postal delivery, medical treatment, domestic and international ticketing, laundry, cleaning and so on.
Upgrading of business philosophy: no longer just property management
Market management can not be simply understood as property management. It should be the thinking of management.
Business services
Transformation.
The interests of the merchants are related to the interests of the clothing market.
Increase merchant profitability
Ability to do more services.
Service providers, service customers, all business centric, customer oriented, to establish a one-stop service system for merchants, that is, the service system for operators.
There are many specific measures, such as concentrating on the clothing market, bringing more customers' traffic volume, carrying out dynamic data statistics and information tracking for the business situation of the merchants, and keeping abreast of their needs. When there are problems in the business and sales performance is serious, the market can send out the customer manager to help solve the difficulties, and provide professional training for the merchandisers such as purchase and display.
These meticulous work like housekeepers is what the professional clothing market is doing or needs to do.
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