Chinese Shoe Companies Have Been Rewarding At The Garth Shoe Orders Fair.
March 11th hearing American Garth international footwear industry
Order-placing meeting
(WSA), sponsored by the WORLD SHOE ASSOCIATES (USA), holds two sessions a year. It is currently the largest and most influential professional footwear exhibition in the United States and North America, and it is also one of the three major shoe exhibitions in the world.
February annual exhibition basis
market
Dynamic release of the latest summer footwear information; August
Exhibition
Mainly for further promotion of footwear in autumn and winter.
WSA has three pavilions in 100 thousand places in Las Vegas, with a total area of 100 thousand square meters. Besides the international brands, exhibitors have organized national exhibition groups. Among them, the largest national pavilion is the China Pavilion established by the China Leather Association as the lead unit.
There are nearly 250 booths in the WSA China Pavilion. The total area is slightly lower than that of the previous session. This is mainly due to the fact that the opening hours of the exhibition in February were 7, 8 and 9 three days in February.
Judging from the results of the exhibition, the exhibition hall of the WSA exhibition shows the following characteristics.
1, the brand awareness of China Pavilion exhibitors is strengthened.
The state further encourages the brand strategy and strengthens the subsidy policy. It broadens the way for enterprises to brand construction in the international market. In the Spring Festival WSA exhibition in 2011, it can be clearly felt that the Chinese National Pavilion enterprises have begun to focus on the brand building and overall image building of an enterprise. The number of special items that an enterprise has applied to the 4 stalls is increasing, which is different from the stereotyped stalls in the past.
But at the same time, we should also see that the purpose of brand promotion in the real sense has not yet appeared. The famous Chinese brands in the international market still need unremitting efforts and long-term cultivation.
2, in different categories of products on display, leisure, sports or compatible footwear products are popular, high barrel boots are good, children's shoes are generally concerned, and the market of hair slippers is active.
What is particularly gratifying is that the first package of enterprises that have participated for the first time is very profitable. It also reappears the hot scene of the exhibition organized by the association many years ago.
It is hoped that domestic luggage enterprises will strengthen the development of the US market and help us expand their business related to the United States by virtue of this good trend.
The United States is the main export market of footwear, luggage and leather goods in China.
Domestic shoemaking and luggage enterprises should seize the opportunity to enhance product quality, establish brand image, enhance awareness of publicity, further expand the international market, use high-grade leather shoes products to brand in the United States, and use this platform to establish broader trade links with buyers from the United States and central and South American countries, footwear importers in the United States and South America, and dealers at all levels.
The US Garth shoes international shoe ordering Association (WSA) is sponsored by the world Footwear Association (WORLDSHOEASSOCIATES), holding two sessions annually. It is currently the largest and most influential professional footwear exhibition in the United States and North America, and it is also one of the three major shoe exhibitions in the world.
The annual exhibition of February releases the latest summer footwear information according to market trends; the August exhibition mainly focuses on footwear for autumn and winter.
WSA has three pavilions in 100 thousand places in Las Vegas, with a total area of 100 thousand square meters. Besides the international brands, exhibitors have organized national exhibition groups. Among them, the largest national pavilion is the China Pavilion established by the China Leather Association as the lead unit.
There are nearly 250 booths in the WSA China Pavilion. The total area is slightly lower than that of the previous session. This is mainly due to the fact that the opening hours of the exhibition in February were 7, 8 and 9 three days in February.
Judging from the results of the exhibition, the exhibition hall of the WSA exhibition shows the following characteristics.
1, the brand awareness of China Pavilion exhibitors is strengthened.
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The state further encourages the brand strategy and strengthens the subsidy policy. It broadens the way for enterprises to brand construction in the international market. In the Spring Festival WSA exhibition in 2011, it can be clearly felt that the Chinese National Pavilion enterprises have begun to focus on the brand building and overall image building of an enterprise. The number of special items that an enterprise has applied to the 4 stalls is increasing, which is different from the stereotyped stalls in the past.
But at the same time, we should also see that the purpose of brand promotion in the real sense has not yet appeared. The famous Chinese brands in the international market still need unremitting efforts and long-term cultivation.
2, in different categories of products on display, leisure, sports or compatible footwear products are popular, high barrel boots are good, children's shoes are generally concerned, and the market of hair slippers is active.
What is particularly gratifying is that the first package of enterprises that have participated for the first time is very profitable. It also reappears the hot scene of the exhibition organized by the association many years ago.
It is hoped that domestic luggage enterprises will strengthen the development of the US market and help us expand their business related to the United States by virtue of this good trend.
The United States is the main export market of footwear, luggage and leather goods in China.
Domestic shoemaking and luggage enterprises should seize the opportunity to enhance product quality, establish brand image, enhance awareness of publicity, further expand the international market, use high-grade leather shoes products to brand in the United States, and use this platform to establish broader trade links with buyers from the United States and central and South American countries, footwear importers in the United States and South America, and dealers at all levels.
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