"Clothing Storm" Hit Guangzhou &Nbsp; Female White-Collar Workers Become The Main Consumers.

"Price surge" spawned "

The sewing shop, which has been out of the public eye for many years, has recently attracted widespread attention and has to be attributed to the rising price disturbance in the textile and garment industry.

Because of the rise in clothing prices, consumers have to turn to "refurbishment" in tailoring shops.

"This year's down jacket is really too expensive. The medium and long style down coats sell at least more than 1000 yuan, and the short section also needs eight hundred.

I was going to buy a new one, but it was really expensive, so I would like to change it to the tailor's shop.

Miss Yang, a white-collar worker in Nanjing, said that even if she changed to the most fashionable appearance, the tailor's shop would only cost 200 yuan, just 20% of the price of a new down coat.

It is understood that the main reason for this year's price increase is the price rise of raw materials - down.

In previous years, the price of down was less than 100 thousand yuan per ton, and this year it has risen to 200 thousand yuan per ton.

In addition to the rise in prices, labor costs, fabrics and other prices are also important factors, resulting in the price of down jacket this year soared by 30%-40%.

Many tailoring shops in Guangzhou have this imitation brand business.

The source of the imitation "material" can be the latest fashion magazines, or the real brand clothing.

The 25-35 year old female white-collar became the mainstream

A shopkeeper who ran a tailor's shop for more than 10 years said that in the past few years when the tailor shop was gradually fading out of the market, they lived on the side of some middle-aged and old people by cutting their trousers and changing their clothes.

In recent years, because more and more young people are interested in imitation of famous brands, tailor shops are becoming more and more popular.

A recent survey shows that among the customers who visit tailoring shops, female white-collar workers aged 25 to 35 occupy the mainstream and account for more than 50% of the tailor's shop.

"The business of these young female white-collar workers has recently accounted for half of our business volume," said a shopkeeper of a tailor shop.

She said her shop was opened only this spring. The first customers were mainly middle-aged and old people, mainly engaged in the production of suits, Tang dresses and men's shirts.

From the beginning of autumn, a lot of young female customers suddenly appeared. "They copied photos from the Internet, bought their own cloth, and handed them to us.

The host of the radio station always makes me do my clothes. "

As the volume of business has soared, the cost of tailoring shops has risen, at least 30% compared with last year, and some can not counter-offer.

Experts pointed out that in such a situation, China's tailor shop actually encountered an excellent opportunity.

With the concept of personalized and fast fashion gaining popularity, as an important service carrier, if tailoring shops seize this opportunity, in-depth study of customers' real preferences and specific needs, in-depth communication with customers will surely optimize their business type and working procedures to a large extent, thus achieving great development.

"In this process, the operators of tailoring shops must speed up the pace of improving their professional skills and enhance their core competitiveness rather than win at a low price."

The expert said that tailoring shops should provide "one-stop" solutions as far as possible, providing personalized, flexible and humanized services, including clothing matching, style suggestions and so on.

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Law: permitted within a certain scope

Nowadays, "fashion and fashion" and "saving money" have become the two major subjects of urban white-collar women in China.

How to dress up for fashion and save money for small purse is a test of their survival wisdom.

And the traditional tailoring shop, which has been neglected in the past, has become their "choice".

"

Although there are many famous brand "Shanzhai version" on the Internet, the price is much lower, but after all, it is a low quality counterfeit product, and it is not known about material and workmanship.

And tailoring clothes, zippers and buttons to the tailor's shop will help reduce the cost and get a reliable and stylish brand name clothes.

In a tailor's shop, I saw several new imitation "big name" fashions with good quality fabrics. The clothes were very new, and the tailor's boss was busy cutting, ironing and buckling.

"The coat I made last time was very good and it worked very well. Many people asked me where I bought it."

A customer in the shop said.

Most tailor shops patronize customers are young fashion women.

In their view, under the condition that prices are rising rapidly, the secret to keeping their beautiful fashion is to make new clothes according to the brand-name fashion.

"The brand-name jacket that I bought in thousands of dollars in the field, I got the tailor's shop, made hundreds of dollars, and everybody rated it very high."

The female customer said.

The result of imitation is that a set of "famous brand fashion" is delivered to customers, whether it is material or style, which is almost the same as the imitation brand clothes.

The difference is that its price should be lower than that of famous brand clothing.

Beware of "stealing". Pay attention to cleaning and disinfection.

In the winter of 2010, "fashion change" became more fierce with the price of raw materials such as down and cotton.

Under the condition that the price of cold proof clothing such as down garments and cotton clothing has increased by more than 30%, the "dress changing clan" team has expanded rapidly in winter, making the tailor's shop that has been depressed for many years is once again popular.

In the meantime, the sales volume of wool has been rising synchronously.

In several wool shops in Guangzhou, women came to buy wool.

A customer said he wanted to buy a sweater for his husband, but the price was too expensive and the style was not suitable, only he bought Mao Xianxue knitted.

At the same time, some people think that patronizing tailoring shops is not necessarily to save money, but to meet "special needs".

Some consumers say that under certain circumstances, some people with special body size are usually unable to get clothes from conventional clothing sales channels. They go into tailoring shops and ask shopkeepers to tailor their own clothes according to their standard stature.

"If some high-end brand clothing can carry out customized services for consumers on the basis of constant prices, it will get more consumers' favor."

It was suggested.

Experts remind that if clothes are refurbished or famous brands are copied, they must inspect the tailoring shop's qualifications and qualifications.

At present, in the renovation market, there are also some black tailor shops that "change" high-quality feather.

Insiders remind consumers that it is better to supervise the tailor's shop to take out eiderdown and control the process of filling and sealing.

At the same time, attention should also be paid to hygiene and bacteria control. Because a down jacket is worn out, there will be many bacteria attached to it.