When Fashion Week Becomes Celebrity Gathering, Who Is Watching Fashion Clothes?

Recently,

,

,

,

Four international

This is continuing in full swing.

People pay close attention to the next season on T.

Besides, they were attracted by the star guests sitting in the front row of the show. Some of them even grabbed the fashion trend, and attracted the busy work of photographers and journalists. Fashion week also became a great party of celebrities.

However, the way to invite stars can be given.

Released

What benefits will it bring?

The change of exhibition mode

It ended shortly ago.

Chinese stars Zhang Ziyi, American pop queen Katyy Perry and movie star Katie Helm appeared in the show.

Including celebrities like hot gossip girl, Blakee Lively, British aristocrat, and New York celebrities Olivia attended the brand series of publicity and campaigns. In London, Anna Anna, editor in chief of the US version of the "devil's head", appeared in the first row of the show guests. And how many stars will be attracted by the current fashion week in Paris? So how many people are concerned about it?

Back in 1858, France

Charles Frederick Voss's (Charles Frederick Worth) set up a fashion store for the first time to hire real models for display.

As the stars are now in support, the reporters are very different from the fashion show. The models then stroll around the exhibition hall of the high fashion salon to show their costumes for customers and journalists.

The fashion show began in the US Department Store in nineteenth Century, followed by the French fashion parade, and its theme became a display of European costumes to American consumers and journalists.

But during World War II,

The fashion process was interrupted and Eleanor Lambert, the American publicist, launched her brainstorming.

She will all American

They gathered to join the weekly fashion announcement called "Press Week".

Reporters began to pay attention to the United States.

They also began to receive their trust in magazines.

Weekly like this

The release lasted until 50s of last century until many.

They decided to go solo.

In this difficult thirty years, this form of fashion is very stable.

Each designer releases their own clothing, and buyers, main customers and celebrities are involved in these shows.

such as

In his last show, Houlston invited the then Hollywood star Liza (Liza Minelli).

Transformation to commercialization

However, in the past twenty years, this form has undergone significant changes.

In 1989, the Internet began to spread all over the world.

In 1992, Vern Maris, director of the former New York fashion week, pushed the first concentration.

It will popularize fashion in a wide range and create a coexistence of cooperation and competition among designers.

In the early 90s of last century, Italy

Jenny Versace (Gianni Versace) invited movie stars Stallone, singer Prince and Tu Pak to let them join the show.

It's boiling again.

In the late 90s of last century, celebrities had become the support and support of fashion shows.

In February 1999, American designer Tommy Hilfiger (Tommy Hilfiger) invited stars Andy MacDowell, Mark crath, Lenny Kavitz, Maxwell, Mya, Weklev Jean, Samuel Jackson and Gavin Rossdale to gather popularity for his hair show.

For many years,

It has become a commercialized operation.

Celebrities are attending fashion week because they can get a 6 digit attendance fee there.

But people do not know what the future of these celebrity effects will be.

Some famous designers, such as Marc Jacobs in the US and Carolina Herrera, have more or less reduced the star effect of the brand launch. The front row of the audience for fashion distribution has become insignificant to them, especially those quite well-known brands. Mark Jakob, Jacobs

Those relatively unknown brands still benefit from inviting celebrities.

However, some brands simply abandoned the fashion week, for example, Gareth Pugh created his 2011 spring summer series publicity films; Zach Zac (Pugh Posen) chose to make a picture album of 2011/2012 autumn and winter series; the famous Tom Ford (Tom Ford) also released a new series in a private way.

After all, not the most famous stars sitting on the front row of the fashion week show can save a disappointing fashion series.