International Brand Gifted Men Wear Tony Leung
Recently, gifted men's wear was promoted under the background of brand internationalization.
International brand
M&CSaatchi Shanghai office serves as its creative partner and is responsible for two years of brand promotion.
For many years, gifted scholars have been committed to building and promoting the brand. Among them, the famous brand actor Tony Leung is the spokesman of the brand image.
In recent years, gifted men's wear has increased the cost of advertising investment and marketing. The brand has opened more than 2000 unified stores in China.
The media promotion of gifted men's wear has covered all parts of the country.
In 2010, gifted and Shangsi advertising carried out their first project cooperation.
After that, after good cooperation between the two sides, finally
tries
Chose Shangsi advertising as a long-term partner.
In an interview with Madison state, Ms. Cai Yanying, general manager of gifted men's clothing, said: "the brand building of 28 years of talent has gone through the exploratory stage of the brand and the stage of brand exploration until the maturity stage of the brand. It has successfully entered the list of Chinese characteristic cultural brands, and the brand value has steadily increased, and the brand operation mode has matured.
With the advent of globalization, gifted scholars are also facing urgent demands for brand upgrading.
Therefore, we have chosen to think about this international brand operator. We hope that through the international cooperation of both sides, we can promote and promote the brand's international sense and promote the upgrading of talents.
"Shangsi advertising is an independent brand advertising agency.
Brand strategy
TVC and marketing communication have obvious advantages. The whole brand thinking and creativity are relatively off, with international vision and foresight. This coincides with the talented talents who have been pursuing innovation.
In addition, Shangsi's recognition of gifted brands and Chinese culture has provided a better tacit understanding for their cooperation.
Ms. Cai added.
"The future, the talent to do is to carry out fine brand management.
Through the introduction of international talents and teams, we will form a strong resultant force to continuously push forward the internationalization process of brands.
M&CSaatchi Xu Pingfen, central and North China CEO, said: "gifted men's men's clothing, as a Chinese national brand, has always regarded the promotion of Chinese culture as its mission, and hopes to do more in the new era.
Brand promotion
To enhance brand reputation and make Chinese consumers proud of Chinese brands. "
Xu added: "many Chinese brands want to change their image of" made in China "and become"
Created in China
。
Therefore, choosing a 4A advertising company for long-term cooperation is the first step they take.
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