Two Years Of Difficulty In Opening Up Popularity &Nbsp; Hang Sijiqing Clothing Trade Downturn

The old market is surging.

"Little Four" - this is the name of many Zhejiang girls who love to wash clothes to Hangzhou Sijiqing clothing market.

Since its early opening in 1989, it has been one of the most influential clothing wholesale circulation markets in the country for more than 20 years. It has become the best witness and representative for the development of Hangzhou's professional market.

In 2008, "Xiao Si" had its own new position in the East Kowloon castle, the Sijiqing garment trading center, which is located at the Kowloon Fort Passenger Center, facing the gate of the Kowloon Castle subway station, and is known as the "clothing carrier".

Over the past two years, how did the "new Sijiqing" develop? Reporters visited yesterday.

People flow less than the old market 10%

The hustle and bustle of the 20 east bus station is now moving to Kowloon, which is separated from Hangzhou.

Reporters saw in the main building of the market, compared with the noisy, crowded old Sijiqing, the new market seemed open and spacious, with only twenty or thirty shoppers on the first floor. Although there were not many people, the security guards and the shoppers who cleaned up the stock were still meticulous.

Reporters walked around to see that the new market 1 to 2 floors of more than 100 shops were mostly open business, and business best concentrated in the aisle of "golden area"; and the middle floors of dozens of shops only a few faceted glass, still empty.

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According to the market staff, according to the plan, the new market has a total construction area of 120 thousand square meters, and the 1 to 2 floors are mainly 9 square meters of standard stalls. At present, the women's clothing products mainly engaged in processing and broad products are specially designed for packaging and bulk lots. Most of the shops are now open for business. The 3 to 5 floors are reserved for large business owners and brand clothing regional agents. They are large bays ranging from 30 to 300 square meters, which are convenient for manufacturers to display their brands and new products.

Xia Fenjuan, the head of the first floor women's boutique, had done in the old market before. She told reporters that there were many differences between people's traffic and the old market in the past two years. Except for holidays, there are usually only two or three people.

"There is no way to do this. First, the reputation of the new market has not yet started. Two, the traffic and business around the Kowloon castle have not yet developed to the mature market, and there are fewer" shopping Taobao "models.

According to Xia Fenjuan and some shopkeepers who had worked in the old market, the new market's current traffic volume is less than 1/10 of the old market.

"There are thousands of people in the old market every day from Monday to five. The outsiders are famous for their goods, and the locals are free to do so. Only in the year-end sale or holiday, can the new market reach thousands of people. Sometimes the market leader will also organize a large chamber of Commerce or activities to attract tourists for us."

The dilemma between passenger flow and rent

Some of the shopkeepers are worried about the shortage of people in the new market during the reporter's visit to the new market.

The shop on the first floor is located on the side of the middle channel. It is the only way to go to the market.

Despite this, she still had a year's retreat because of too little traffic.

"Tomorrow is the last day. The day after tomorrow, the lease is ready to move back to the old market."

Ms. Feng said.

The shop behind her was almost empty. Only a few gloves and scarves were placed on the table in front of her.

"These are all the big sale before the new year, and they are ready to go out for two days."

Ms. Feng told reporters that she had been in the new market for a year. At the beginning, she was optimistic about the new market's low rent, and the relevant preferential policies were moved into the market. It was optimistic about the relocation of the east station and the business opportunities of selling along the subway building.

"No comparison with the old market. After all, it is better to rely on a store than to make a good reputation and to shout again, which is not as good as the environment and appeal of a market as a whole. It has been a year's failure to do so, or to go back to the old market."

She said in some dismay.

For the preferential store rentals, many new market owners really have deep feelings.

Some operators are very much interested in this point. Similarly, Miss Xia, a Lishui resident who runs on the first floor, told reporters that he had been doing in the old market before, because he couldn't bear the rent that grew year by year before he changed the battlefield.

After two years in the shop, she feels that her business is not bad.

"The rental of the old market is the most expensive one that can reach 7.8 million yuan a year, and it will cost 2.3 million yuan at a slightly cheaper price. There is a lot of pressure on business and even the price must be opened.

Although there are fewer people in the new market, but the rent is cheap, which is only half the old market, so that when we bargain, it is also much easier. We do not need to be as noisy as before.