Civilian Brands Join Hands In Fashion

Designer

Sam Lee (right) explains jeans' "off customer" culture.

Limited edition, star designers, these were luxury patents.

Interestingly, some of the recent civilian brands such as the United States and other countries have also tried to join hands with fashion designers to try to introduce the most IN brand.

The "noble" of civilian jeans

Recently, there are several unusual jeans in the mus Banner's flagship store.

Trousers on or coated with large ink, or a simulation patch, one to sell 399 yuan to 999 yuan.

Compared to the other one hundred or two hundred yuan pants in this store, the price can be regarded as an aristocrat.

"This is almost the most expensive dress in our store. It's just on sale."

The clerk revealed that the trousers were designed by the team of Hongkong star Sam Lee and limited edition.

So the price is more expensive.

The United States in Wenzhou, Zhejiang, has always taken the civilian brand line, and college students and young working-class are their biggest consumer groups.

As a result, the name of the American brand is very high, but its price has always been very approachable.

Why jeans are so expensive

"These jeans combine the fashion elements, the spiritual aspirations of young people, the star effect. Do you think it's not worth the price?" explains Wang Quangeng, President of Brand Company.

Wang Quangeng introduced that the jeans of the brand used to follow the classic line.

But with the growth of maverick post-90s, it is gradually discovered that classical routes are not as popular as ever.

"Nowadays young people dress and dress up, especially in pursuit of embody their individuality, even if it is not expensive."

Therefore, in this spring's main line of MJEANS series of the United States, the cooperation with Sam Lee, Hongkong's personality tide brand Subcrew, has been made.

It is said that the original intention of the design is to integrate the popular "secondary customers" into the cowboy culture. The so-called secondary customers are Sub-culture players, from underground music, underground cartoons, to skateboard hip-hop, photo graffiti and sports bicycles.

Civilian "near the name brand" raises the price

Because it is just on sale, Wang Quangeng said that no specific sales figures were yet available.

However, Wang Quangeng is obviously optimistic about the "marriage" with the fashion designer.

"Let's not talk about sales volume, at least promote the upgrading of our brand level."

Wang Quangeng acknowledged that cooperation with Sam Lee and other fashion designers is a step in the pursuit of the international trend.

And the price of nearly one thousand pairs of trousers, for the United States, the United States, no doubt also enhance the brand value-added and product profit margins.

This is also a problem that the civilian brand has recently wanted to solve.

Because of the severe inflation situation at home and abroad, the profit margins of the civilian brands with a small profit margins are being squeezed.