Observation: Multi Brand Management Skills

Analysts also believe that men's clothing companies such as the seven wolves do not seek expansion of stores, but pay attention to the connotative development of brands and benefits. Their practice is suitable for their own development when the garment industry is at the crossroads of pformation and development.

The enhancement of brand connotation and efficiency depends to a large extent on the support of science and technology.

As a matter of fact, as early as ten years ago, the whole industry put forward the industrial goal of developing advanced productive forces and upgrading traditional industries with new and high technologies.

In recent years, "science and technology" has been repeatedly emphasized by Du Yuzhou. "Developing new and high technology, upgrading and upgrading traditional industries, from fiber materials, processing technology, product innovation to marketing, must have a very direct relationship with modern high technology."

Men's clothing companies are generally strong and invest in science and technology and apply them to the front of the industry.

YOUNGOR intends to make future market space for technology.

At the end of November 2010, the listed company, yipo technology announcements, said that the second largest shareholder of YOUNGOR, the controlling shareholder of YOUNGOR, was the 34 million 390 thousand largest shareholder of Ningbo Yinzhou Xinhua Investment Co., Ltd., and became the largest shareholder. The main technology of garment accessories and hemp business is the next level of YOUNGOR.

In fact, Li Rucheng has been fascinated by hemp for a long time. He has made special investigations: China is the largest textile raw material in the world.

In 2004,

"Hemp is a new industry. From material, it is

Shandong red collar group is more direct, and the application of technology is mainly in the production process.

In the company's database, contains a large number of human version of the data, in a few minutes can be adjusted to match the customer's suit style version, and print out the map.

There is not one garment on the hanging line of the workshop, the same style and the same color. It takes only a few days from the initial personality design to the final garment distribution, which ensures the normal operation of the large-scale garment customization mode.

At present, the annual output of red collar is about four hundred thousand, of which mass customization accounts for 20-30%.

"Mass customization is not done by simple manual design or manual measurement. It needs backup of modern high technology and needs comprehensive information to support it."

Wen Lisheng, chief engineer of China Garments group company and deputy director of science and Technology Committee of China clothing association, said.

And "red collar" has made full use of the advantages of information in the massive version matching, and has set up index and storage.

Red collar has always stressed the integration of personalization into information technology and integration of information into industrialization.

In terms of database, there are very few customers who can't meet the customers' physical data. The red collar will continue to develop, supplement and improve the database, and ultimately achieve the 100% match with customers.

Zhang Daili, chairman of the company, said that the company's version data will support the overall upgrading of the company's business. "In the next three to five years, the red collar will reach 80% mass customization."

The seven wolves are concerned about how to use technology in the background management of the company, such as how to improve the management system and information system.

"If the management system and information system fail to keep pace with the rapid development of enterprises, the weakness of operation will be exposed.

Therefore, we need to build a system and practice internal strength.

The seven wolves CIO single peak said, the company's supply chain management system has been completed at the stage, the sales and order efficiency has been greatly improved, and the dealer management has also been incorporated into the visual track.

Earlier, the company has implemented the GSP system used to improve the factory's scanning and packing process, changing the shipment packaging from the original manual operation to the computer scanning package, "the accuracy rate can reach 100%, the time is greatly shortened, and the cooperation with the outsourcing plant is better."

At the same time, through order data import function, we can get order data conveniently and quickly, and use order splitting and merging functions to achieve flexible order management.

Based on this system, seven wolves can get the data of production and marketing management and warehouse inventory management in time, so that the production plan can be arranged more reasonably and the production resources can be outsourced by scheduling.

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It is not just the coordination of upstream factories. The single peak pursuit is the overall efficiency of supply chain integration with three aspects, namely, production, channel and terminal consumers.

"We look forward to finding a feasible way to implement the retail merchandising plan and dynamically allocate the limited budgetary funds to commodity purchases that can generate the largest profit or the largest market share."

Single peak said.

In the category plan, it presents various historical data such as the style, color, style, pricing, sales and so on, so that the company headquarters can fully plan the market layout and sales targets of various channels in the early stage of new product development.

Now, Zhou Shaoxiong can see more clearly the ordering data during the order meeting, and also adjust the display of the No. 7 wolf wolf flagship store on Lotus Road, Xiamen, through the online and offline systems to more than 3000 stores in the north and south of the Yangtze River in 189.