YOUNGOR Launches Online Sales To Boost Internationalization Of China'S Clothing Brands

Reporters 28 from the nineteenth session held in Beijing

I understand that as an attempt to expand channels,

One of the 6 brands

The brand has started selling online.

Told reporters that after the global financial crisis, YOUNGOR began to implement multi brand strategy.

"Internet sales are still in the exploratory stage for YOUNGOR.

It is also negotiating with some companies for relevant cooperation.

Li Ru Cheng said, "the future."

It is possible to start network sales in areas where the existing sales channels are not covered. The plan has not yet been finalized.

Li Rucheng believes that after entering the twenty-first Century, the apparel enterprises in Europe and the United States use information technology as the means.

The rise of the "fast fashion" brand in Europe and America, which is cheap, popular and responsive to the market, has not widened the gap between Chinese clothing brands and foreign brands.

"To build the international reputation of Chinese clothing brands, we need to pay enough attention to the development of clothing brands."

It is understood that in the current YOUNGOR sales channels, in general, shopping malls and self owned shops account for 40% of the total, group buying and licensing sales account for 10%.

according to

New brand development strategy, the next 5 years, YOUNGOR clothing business revenue will grow at an annual rate of about 15%, to achieve the goal of doubling revenue after 5 years, the main source of income is mainly two markets in China and the United States.