Fabric Enterprise &Nbsp; Change From Manufacturer To Operator.

At present, fabric enterprises and downstream garment brands are formed.

In communication with clothing brands, they also expressed this view, for example, "compared with fabric producers, we are more willing to cooperate with fabric brokers, and they will target fabrics according to brand positioning"; "we prefer fabric companies to provide samples directly, rather than providing samples for them to process."

It can be seen that clothing brands have certain expectations for the pformation of the role of fabric enterprises, but from producers to operators, the two are not only changes in identity, but also the pformation of ideas.

And when clothing brands are talking about differences with the development ideas of fabric enterprises, they will still boil down to the different ideas of producers and operators, and the different angles of concern to the terminal consumer market.

This is not a denial of the achievements of some dominant fabric enterprises in the marketing process, but for the overall level of the fabric industry, it is necessary to update and strengthen the understanding of the downstream clothing brand management.

So what is the most concerned marketing issue for fashion brands? The answer is the market channel.

Saito Mitsuo, the design director of the seven wolves, gave his view: "clothing brands are more and more concerned about the products. They are not only limited to the products themselves, but are thinking about how to sell them."

He said that different channels have different business models and formats. In the traditional channels, the shops of two or three line city commercial streets, as well as channels such as network, TV and so on, the enterprises will pay more attention to it. And for the pformation of clothing brand operators' thinking, it is necessary for fabric enterprises to follow up in time and provide effective services.