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Quanzhou Footwear Export Unit Price Ratio Increased By Over 2

2011/3/31 9:20:00 53

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Quanzhou

According to the latest data from the inspection and Quarantine Bureau, in 2010, the Quanzhou inspection and quarantine department inspected 89 thousand and 900 batches, 605 million pairs of goods and 2 billion 926 million dollars worth of export footwear, and the number, value and value of exports increased by 16.10%, 0.63% and 21.98% respectively over the same period last year.

Among them, the export value has reached a record high, the export unit price has increased by 21.30%, and the export volume accounts for about half of Fujian Province, and about 10% of the whole country.

According to the briefing, last year, the footwear industry in Quanzhou showed three characteristics: first, to develop new achievements in the international market.

The city has more than 30 shoemaking enterprises and international well-known brands to establish production and marketing alliance relationship, XTEP, Anta, PEAK and other Quanzhou footwear enterprises in the United States, Russia, Southeast Asia and other more than 20 countries and regions to set up business organizations and stores.

Among them, exports to the European Union amounted to 920 million US dollars and US $570 million, and the proportion of these 2 markets increased from 43% to 51% last year.

Two, the implementation of brand strategy has achieved initial success.

By strengthening investment in science and technology, we should actively adjust the product mix from "

Number

The regulatory model is gradually changing to "quality and efficiency".

The average unit price of footwear exports in Quanzhou increased from 3.90 US dollars in 2009 to 4.84 US dollars in 2010, an increase of 21.30%.

PEAK, XTEP,

Erke

The independent brands such as Ali and others have embarked on an international tour. The price per unit is 1 times higher than the average price of the export, and the highest unit price is 39 dollars.

Three, there is a new improvement in quality management.

Relevant departments actively cooperate to guide enterprises to improve the quality system and improve product safety and quality.

At present, more than 200 export enterprises have implemented and obtained ISO9000, ISO14000 and eco textile certification. Some enterprises have obtained national metrological testing system certification, British SATRA certification and CQC product certification.

The 3 export footwear enterprises have become export exemption enterprises and 13 enterprises are one kind of management enterprises for inspection and quarantine.