Main Categories Of Apparel Retail Formats In China

Chinese clothing

Large department stores are the main selling channels for the clothing industry. Meanwhile, the operation of large department stores is also focused on clothing sales. It is necessary to constantly change the business mode, update the hardware environment, and introduce more high-end clothing brands (especially foreign fashion brands) to increase the sales performance of clothing.

According to the statistics of the China National Business Information Center, clothing sales account for more than 50% of the top 20 department stores in China.

Chain Monopoly

Large supermarkets and brand discount stores are important channels for clothing sales. Their flexible mode of operation, affordable prices, and guaranteed product quality enable them to have a stable consumer group.

But it takes time to get the recognition of the high-end clothing brands and consumers.

As for the wholesale market of clothing, the number of super large garment wholesale markets with annual turnover of tens of billions of dollars is ten in terms of the current scale of domestic clothing wholesale market. With the rapid increase in the number of garment manufacturing enterprises and the enhancement of brand awareness, the old wholesale market has gradually withdrawn from the clothing sales industry, replacing the new wholesale and retail scale and modern large-scale wholesale market.

As the main sales channel of the middle and low grade brand, the clothing wholesale market, with the advantage of price and variety, is not only the choice of mass purchase of garment distributors everywhere, but also attracts more and more direct consumers.

Internet sales mode (e-commerce) in Europe and the United States, take the United States as an example. According to the survey statistics of Goldman Sachs, Harris online assessment company and Nelson network evaluation company, the purchase amount of clothing products is the largest, accounting for at least 16% of total online shopping.

At present, China has entered the initial stage of Internet sales, but its momentum is developing rapidly. According to statistics from China market research network, in 2008, the sales volume of online clothing reached 17 billion 200 million yuan in China's 21 main and second tier cities.

Among them, sportswear and leisure wear become the focus of consumption.

Although the Internet sales mode has not yet become the key sales channel of China's clothing industry, but with the recent contacts and exploratory cooperation between first-line brands and excellence, Dangdang, Taobao and other business websites, for example: official data released by Taobao, JACK&JONES's official flagship store in Taobao, its current sales volume is 5 million yuan, indicating that more and more brands are starting to pay attention to this area. With the standardization process of China's online commerce, it is bound to become a battleground for the garment industry.

The SPA model was officially defined by the GAP company of the United States in 1986. Chinese can be called the "private brand clothing professional retailer", and it was widely recognized by the successful operation of Japan World Corporation.

In China, the SPA model, which is known for its reaction speed, has been injected into the traditional European flagship store concept, forming a localized "big store mode".