Cross Marketing Theory Of Hutt

　　 transboundary (Cross-over) is a new fashion hybrid, like beautiful. fashion Flying bodies, from the east to the west, from tradition to modernity, are racing all over the different fashion territories. In a word, cross-over is not only a fashion concept, but also a way of life and a realm of life.

There will always be more wonderful landscapes in fashion. No, there is a new fashion concept! Cross-over crossover storm is coming to us. Let the original irrelevant or even contradictory elements, sparking inspiration and wonderful ideas, is the value of cross-over.

"Cross-over" - cross-border, is the most fashionable international fashion. Popular Words. The original intention of Cross-over is cross-border cooperation, which refers to cooperation in different fields. Now, it represents a new fashion attitude and lifestyle.

"Cross boundary" represents a combination of cutting-edge attitude towards life and aesthetic hairstyle. The biggest benefit of cross boundary cooperation to brands is to make the original irrelevant elements infiltrate and blend with each other, thus giving the brand a sense of three-dimensional and deep feeling.

Different brands that can establish "cross boundary" relationships must be complementary rather than competitive brands. The complementarity mentioned here is not a functional complementarity, but a complementarity of user experience.

With the increasing market competition and the mutual penetration and integration of industry and industry, it is difficult to define its "attributes" clearly for an enterprise or a brand. Cross-over has become the most popular word in the world. From traditional to modern, from the east to the west, cross-border trend is becoming more and more intense. It has represented a new style of life and aesthetic integration.

Each excellent brand can accurately reflect some characteristics of the target consumer, but because of its single characteristics, it is often influenced by external factors. Especially when a similar competitive brand exists, then, through the interpretation of the characteristics of the target group in many aspects, the overall brand image can be formed and a more tension brand association can be formed. Between complementary brands, brand associations are also more likely.

It should be noted that brand image is not brand image, but a kind of overall impression based on the relationship between the brand itself and the target consumer group. It is different from brand image. The brand can be associated with the characteristics of consumer groups, characterized by consumer group characteristics and brand names.