The Girl Opens The Clothing Shop To Realize "The Business Way".

More and more young people want to own a small shop. They open a small shop not only for profit, but also to fully display their individuality and make more friends.

Yang Lin is such a young girl. She has been in her 28 years old for more than 5 years.

For small shops, it is important to have a good eye.

Yang Lin first set up a young man in Xinjiekou, the most prosperous part of Nanjing.

Wholesale, this step really makes Yang Lin's future business more and more prosperous, but this step also makes Yang Lin pay enough tuition.

In 2000, Yang Lin entered a large number of winter clothes according to his own taste.

But those winter clothes were almost unnoticed in that winter.

This bitter lesson tells Yang Lin that it is not just a matter of personal preference and sense to succeed in running a small shop.

What kind of business strategy is she seeking? She concluded that the two words are "vision".

So she began to visit the streets and lanes to observe the younger generation at the age of 20.

Gradually, her eyes are more fashionable and closer to the aesthetic standards of young people.

For customers, thoughtful and enthusiastic is the key.

It is not all kinds of clothes that dress up, but people of all shapes.

Yang Lin looks like a crazy, silly little girl, but in more than an hour's interview, it is easy to see her exquisite thoughts.

She said that the key to opening such a small shop is to attract new customers and seize the old customers.

At this point, she did a lot of work.

I don't know if you have ever been to Huitong market, where most shops are mainly wholesale. Therefore, many shops often pile up a lot of goods, which brings great inconvenience to customers trying to see clothes. But young customers choose clothes specially to see how they try again. Yang Lin pays much attention to these details.

When the working capital of her hand was a little more abundant, she rented a room on the upper floor of her shop, stacking goods.

And in the shop, Yang Lin meticulously creates a shopping environment for his customers.

The most attractive thing to enter her shop is not only clothes, but also the folding chairs on one side.

She said it was for the accompanying customers to sit when the customer tried on the clothes.

In the wholesale shops, some shopkeepers often disagree with those who "make a little trouble", while Yang Lin pays attention to "people first" and enthusiastically serves the large and small customers.

For oneself, accidental start, inevitable persistence.

Yang Lin told us that it was quite occasional to start a shop.

In 1998, Yang Lin, like many students in the college entrance examination, started working early.

But 8 hours a day can not give her full play.

Occasionally, I learned that Xinjiekou's investment information, with a small amount of money and a "fighting spirit", Yang Lin started a business trip.

Opening a small shop is not as simple as it may be.

Yang Lin's deepest feelings on this road are: "stick to it! Stick to it!" when the family first opened shop, the family was very opposed. It was hard to do any business at all. It was not easy for a girl to open a clothing store, but Yang Lin did not give in and insisted on her opinion.

There is no royal road to entrepreneurship.

Yang Lin said that she will encounter all kinds of difficulties in the future, but insisting on two words will encourage her continuously and never give up.