Ten Years Of American Entrepreneurship: From Farmers To Billionaires Zhou Chengjian

In expanding market share, Zhou Chengjian adopted a franchise chain. Management The strategy is to transfer the concession to the company. Franchised store The franchisee should use the trademarks, trade names and service methods of the company, and pay a certain royalty to the company. This method works well, and the franchised store develops at an annual rate of 50. Now, there are more than 500 franchised stores throughout the country. Last year, the sales volume of the company was more than 500 million yuan. If so many stores invest by themselves, they need 150 million to 200 million yuan. Zhou Chengjian, who has hundreds of millions of assets, does not spend money on enjoyment. He is still plainly dressed, living simply, keeping the true colors of farmers, and investing all the money he earned in product design and brand management. He plans to adopt virtual management in the next five years, such as engaging international professional companies in brand planning and operation. list To enable enterprises to enter the modern corporate stage of corporate governance as soon as possible, and let the brand internationalization.

At the beginning of this year, he collected 160 mu of land in Pudong, Shanghai, with a total investment of more than 100 million yuan, and built an information-based logistics center and a leisure industrial design village. He also won the title of "most accomplished entrepreneur" in the first annual selection of outstanding figures in China's clothing industry.

Zhou Chengjian, the founder of the famous leisure brand, "Muse bond", is the owner of assets over 100 million. As a tailor, the primitive accumulation of capital is accomplished. Like many private entrepreneurs without background, Zhou Chengjian is the primitive accumulation of capital on his own hard work. Zhou Chengjian, who is good at thinking, is bound to walk the road that others have not walked. He pioneered the use of the "virtual management" strategy in the domestic apparel industry, namely, holding the core part, including product design, brand promotion and a few direct outlets, and outsourcing production and sales, which is unique in the Chinese garment industry. The United States and the United States and the United States also won the "Chinese clothing Whampoa military academy".