Overseas Brands Gap And Ray-Ban Enter Taobao
Chinese consumers who have been able to go abroad to sweep goods or wait for purchases can finally easily buy foreign brands at home. Quality goods Licensed. A few days ago, international fashion professionals Retailer Gap announces its presence in Taobao mall.
On the same day, another famous American fashion brand Ray-Ban sunglasses also entered Taobao mall to open the official flagship store.
Before, the two big brands have no entity distribution in China for a long time.
"Internet sales in China are at the breaking point.
Correspondingly, the Internet and
Electronic Commerce
It has also become an important business expansion channel for overseas brands to enter the Chinese market. "
Senior fashion marketing expert Wu Gang said.
The reason why Gap and Ray-Ban are optimistic about this strategy is that, unlike the United States, China's e-commerce market has bigger prospects.
In the United States, e-commerce is only a supplement to the social economy.
But in China, e-commerce can become an important driving force in the development of social economy. It is estimated that the proportion of China's online retail sales to the total retail sales of social goods will reach 15% to 20% in the future.
It has been learned that Gap and Ray-Ban have received hundreds of praise from the trial operation in just 6 days.
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