Low Carbon Leads Fashion Industry's New Trend

Low carbon has become a new fashion industry. WEATHERVANE Many well-known brands in the clothing industry have been poised to take the lead in the new concept of development, new production management, new marketing direction and new brand strategy to integrate the low-carbon concept into the corporate culture.

Recently, the famous Chinese enterprise Shanshan Group officially launched the new logo of the Chinese fir clothing. The Chinese characters of the Chinese fir were preserved in the English word FIRS, the font design was returned to the orthodox spelling, and the style was smooth and smooth. It represented the style of the cutting and upright and elegant style of the Chinese fir clothing. The icon was based on the original shape of the fir tree and adopted the overall image of 3D, which was more three-dimensional and full. The new logo is mainly green, which not only reflects the vitality and vitality of Chinese fir, but also fits the new idea of low carbon, environmental protection and healthy life advocated by people today.

" Chinese fir clothing The replacement is just the first step in the new brand strategy of Shanshan enterprise, and a series of integrated communication will be pushed forward after the bid change. Fan Baofu, executive vice president of Shanshan Group and general manager of Shanshan Garments Co., Ltd., said that after the new logo was put forward, all aspects of value communication could be truly understood and supported by stakeholders, so that consumers could feel the promotion of brand value and enhance brand loyalty, which will become the focus of future work of Shanshan.

If the opening of the new logo makes people see that Shanshan is confident in taking the responsibility of corporate social responsibility, a fashion show featuring modern and low carbon men's clothing shows the understanding of fashion and the integration of low carbon, natural and environment-friendly ideas with fashion.

Through the constant innovation of fabric and design, the fashion show, with full understanding of the mainstream trend of men's clothing, combined with many years' in-depth study of the body shape and wearing habits of the Chinese people, persisted in the use of high quality natural and environment-friendly fabrics, neat panels and perfect tailoring.

As a leading enterprise in China's clothing industry, Shanshan Group has grasped the new trend of market development and explored the sustainable development mode for many years. The world's Fir "The upgrading and transformation from traditional enterprises to comprehensive commercial enterprises shows strong competitiveness.

Zheng Yonggang, chairman of the board of directors of Shanshan, pointed out that the brand new spirit of Shanshan clothing inherited Sugisugi Kazunuki's brand spirit, and at the same time endowed the brand with a sense of social responsibility in the new era, showing a new generation of Chinese fir's fashionable and brave temperament. Zheng Yonggang said.