Nine Wears The King Trousers To Lead The Chinese Clothing Industry Brand.

In April 26th, Zhengzhou,

Working conference dinner.

Lin Rongzong, technical director of the nine Mu Wang Limited by Share Ltd, gathered around the crown, and the Chinese apparel industry elite was present.

If it weren't for a joke, Lin Rongzong did not know where he was.

There are many fires in China.

During the dinner, when he showed his identity, he was surrounded by a bunch of toasts. His colleagues said that he would never forget: "if there are no nine King's trousers, the Chinese people will never wear pants."

Peer to peer

Praise is reasonable.

A few days ago, the China Federation of Commerce and the China National Business Information Center jointly released the statistical results of the main commodity sales of key retail enterprises in China in 2009, showing that the nine trousers were ranked first in the market share of similar products, thus completing the "ten consecutive champions".

For the first time since 2000

After the first ten years,

The status of nobody is shaken.

Standing on the ten year's pass, what is even more surprising is that the sales volume of the nine shepherd's casual pants has now been evenly matched with those of the western trousers. According to the figures of one year's sales of seven million single pants, China's largest men's trousers empire is emerging.

A pair of trousers, from design proofing to finished products, is the starting point of the chain design.

Every year on the international fashion week, no matter what

But there are some mysterious figures in fashion capital.

They are

One of the research teams dispatched is responsible for collecting the latest international fashion trends and capturing cutting-edge design concepts.

And highlight

The core strengths of the design include the annual market information research conducted by the strategy committee.

In order to really design the most suitable trousers for Chinese people, they have traveled all over the country and collected vast amounts of information at the terminal. There are only 8 million human body shape data and comfort data.

"The overall shape of Chinese men is changing every year. The most prominent feature is that the waist is bigger and bigger, but the hips generally do not change much.

According to the collected data, we made a lot of original research on the edition, and tailored to make the Chinese version.

Relevant officials of the nine stratagem Committee said.

Relying on a strong research system, the design of the male trousers style designed by the nine year old Wang designer has reached an astonishing 50000 total in ten years, with an average of 5000 designs each year.

To ensure comfort, each specimen must undergo 360 degree visual aesthetic test and human body movement test.

After the joint screening of the design department and the sales department, the product will be subjected to force test when the order is formally produced.

In fact, after the internal evaluation, there are only 1000 kinds of trousers that really push the market.

The elimination rate of up to 75% ensures the excellence of design.

Each of the approved trousers is cut into the fabric cutting process through the most advanced American Gerber CAD automatic cutting equipment. After a total of 108 processes, a complete pair of trousers can be gradually presented.

In fact, before finally appearing in the terminal store, each pair of trousers must go through hundreds of quality inspection procedures, and 108 processes have quality inspection. After that, we have to pass the three checkpoints of special inspection, reinspection and general inspection to make sure that there is no defect, then we can leave the factory.

In the past ten years, relying on this strict chain, all the factory's nine trousers can achieve an astonishing 100%.

And the series of jeans and casual pants launched by nine herd Wang also benefited from this system, and achieved great success in the market with the same excellent quality.

"We will continue the system advantages of fabric, manufacturing technology and design, from experts in western trousers to leading Chinese men's trousers."

Lin Congying, chairman of nine Mu Wang, said.

Basically, Western Style Men's wear is the main form. The main men's wear is western trousers or western style clothes.

They all follow the foreign standards, while Lin Congying, the helm of the nine herd king, hopes to create the standard of Chinese trousers for the nine bru King brand.

15 years ago, only three people in the technical quality center were asked by Lin Congying, chairman of the board, to shoulder the responsibility of formulating and standardizing the western trousers.

The Department has not failed to meet expectations, and has been grinding up its own trousers production standards for ten years.

The technology quality center has gradually expanded to the four departments of the Ministry of technology, quality assurance, standards and testing.

The pioneering research achievements of nine Mu Wang are also beginning to emerge.

It is a clear example that the special sewing mould of trousers is born.

In the very important process of sewing this pair of trousers, manual sewing is very easy to cause errors. They have developed more than 500 sewing moulds according to different editions, which has greatly improved the quality of sewing.

In addition to the study of internal excellence,

We also vigorously use the fruits of western industrial civilization.

In order to improve the level of fabric cutting, nine Mu Wang spent 10 million years ago to spend millions and billions of money on the introduction of the American Gerber CAD automatic cutting equipment, in order to greatly improve the accuracy of fabric cutting.

In order to improve the efficiency of pipeline production, the king of Sweden also introduced the world's most advanced Swedish intelligent automatic suspension system.

Today, the technical quality center of the nine Mu Wang has grown to nearly 100 people. Its functions are also from

The specification of internal production standards has risen to be the leader of Chinese trousers and washes.

In recent years,

The standard department subordinate to the technical quality center has not only participated in the formulation of the national standards for western trousers and washes, but also constantly introduced innovative products.

It is revealed that a new nine men's trousers product will be launched in the second half of this year. This product has a flexible waistline and has strong Chinese characteristics. It will rewrite the history of the men's trousers industry and become a new industry standard.

The latest change is that the king of nine herd, known for its harsh quality control, extends the controls to the health and safety tests of trousers and accessories.

At the end of last year, after nearly two years of efforts, the 500 square meter laboratory in the first phase of nine Mu Wang was approved by the China National Accreditation Committee for conformity assessment (CNAS), thus becoming the first enterprise in the industry to have a national certification laboratory.

According to the introduction, the lab can carry on the soft pants anti wrinkle treatment of the trousers fabric at 8 to 160 degrees below zero, and is more comfortable to wear. At the same time, 26 physical and chemical tests ensure that 100% is in line with human health and safety.

If you recently went to the nine herd King's terminal store, you must be amazed by the new series of men's clothing.

What is amazing is that many loyal consumers do not need to choose left or right. They will be able to choose a good set of clothes.

If you pay close attention, you will find that the salesperson in the shop has a very high professional quality. In the minutes of tea drinking and chatting, you can match the latest styles of clothes for them.

Customers are also very confident that the satisfaction rate is very high.

The difference between consumers' dressing concept and aesthetic taste is the bottleneck for further improvement of men's clothing industry.

To enhance the overall design level and aesthetic taste of men's clothing industry, we should first enhance the dress concept of consumers and form a sense of reasonable dressing according to occasions.

Nine Mu Wang proposed the strategy of making dress consultant, launched three series of black orange and green, and made efforts to pform the role of clothing providers to dress consultant.

The strategy of men's dress consultant was launched, and all the key regional markets of the nine herdmen were warmly welcomed by consumers.

The good reflection of the market reveals a strong signal. At present, consumers have higher requirements for the role positioning of garment manufacturing enterprises: not only a clothing supplier, but also their best dress consultant.

In order to enrich the business development strategy of dress consultant, nine year old Wang has launched three series of products, such as black label, orange mark and green label.

Among them, the "black label" is a classic clothing version which has been accumulated for 20 years by the nine herdmen. The product quality requirement is higher, and it is mainly suitable for formal dressing in the workplace.

The "orange standard" is aimed at the elite young consumer groups. They especially emphasize the fashion sense and self-cultivation of the products, and adapt themselves to the dress during indoor entertainment.

The "green label" products are mainly about "sports me, bold and unrestrained me", with sports design elements as the keynote dress, suitable for outdoor activities, club gatherings and other activities.

It has been revealed that the three series of black orange and orange will probably open different styles of stores in the future.

Recently, the sixth generation terminal image system launched by the nine generation of Wang's fashion flagship store is particularly eye-catching.

All-new

More international perspective.

This is just a step in the process of promoting brand internationalization in recent years.

Nine Mu Wang is trying to build an international brand management and operation platform, and has invited a number of international top level service teams around the brand strategy, terminal image and management system.

Engaging international advertising company, Ogilvy and Mae for its advertising creative design, joint international terminal image consultant German BPP company to carry out terminal cooperation, and introduce IBM company to rebuild the nine livestock business process management system.

As early as 2008, nine Mu Wang joined the world's most famous terminal image consultant, Germany BBP, to tailor the image of the king of nine.

The new terminal stores will inject more fashionable and international elements, and its storefront feel and shopping comfort have reached many international brand standards.

The lighting decoration of the new terminal store is a high cost performance decorative spotlight made by PHILPS company for the king of nine herd.

Since last year, nine Mu Wang has introduced the sixth generation terminal system. At present, nearly 1000 commercial stores have been rebuilt in China.

With the upgrading of terminal services, the entry of these international teams brings more advanced marketing and management concepts to provide impetus for the pformation of King nine.

"Manufacturing industry hardware is not bad, the weak is in the software aspect.

To achieve international integration, the key lies in the pformation of management.

Only when we realize the pformation of the management and control system to the target operation, will we be able to maintain a leading position in the increasingly fierce competition in the industrial chain.

Lin Congying said.

With the upgrading of the terminal, the after-sales service of the nine Mu Wang is also upgrading at the same time.

In addition to the free door-to-door personalized service, the king will also try to expand the VIP value-added service plan.

It is reported that in the future, value-added services will cover the VIP synchronization plan in the areas of pportation, accommodation, banking and telecommunications services. The VIP customers of the nine Mu Wang can enjoy the treatment of VIP customers in various service fields anytime and anywhere.

The quality advantage is outstanding, but this can not inherit the everlasting growth of enterprises.

In the past ten years, he has been taking his own rival as an adversary and constantly pcending and realizing the pformation within the enterprise. This change has made me feel the ability of the king of nine men to show the leading opponent at the critical moment in the increasingly homogeneous competition of Chinese men's clothing industry.