The Successful Path Of Copying Women'S Trousers &Nbsp; Henan Men'S Clothing Reorganization To Be Issued

"Embrace the whole world" to Henan

Zhengzhou's trousers can become the national flag. Why can't men's trousers be allowed?

"To embrace the whole world" is a strategy for Henan's apparel industry.

This time, Henan clothing again gathered "

March 28th ~4 1, Asia's largest China International Clothing and Accessories Fair

The 8 legions of famous clothing brands from Henan, such as Ya Li Da, M·SUYA and Sen Sen, have been exhibiting again at an unprecedented scale of more than 200 and more than 1000 square meters.

What is particularly worth mentioning is that in addition to the strong appearance of the women's trousers exhibition group, the Henan men's wear is also a signal of rising.

Behind the re start of the Henan costume group, there is a more ambitious banner of "Chinese clothing to see Henan".

On the "Clothing Fair"

"You can call me Guan Yun and ye master, or you can call me Sun Wukong. I am very happy to share a pleasant afternoon with you."

On the afternoon of March 29th, Donnie Yen, a famous film star in Hongkong, appeared in the news office of Beijing New International Convention and Exhibition Center (Shunyi new hall), causing a stir.

Donnie Yen's appearance is not an ordinary rush, but to help Henan's brand men's dress, the scene of Sen.

This is just a highlight of the Henan clothing group exhibition.

Li Gang, executive director of Henan clothing association, introduced 8 famous fashion leading enterprises in Henan.

The scene includes the exhibition skills of Yali, M·SUYA, Johnson, ESEY, deyston, happy house and so on, pushing the image of brand tree.

In fact, it is not the first time for Henan garment industry to take part in the "Clothing Fair".

As early as last year's first participation in CHIC, there were 6 enterprises in Henan Province.

Wang Pu, assistant director of Zhengzhou Ya Li Da Clothing Co., Ltd., told reporters that compared with last year, this "clothing Expo" popularity.

Before launching, enterprises including Northeast, North China, East China and other places were scramble for booths.

"This is a good platform for publicizing and promoting the brand. It's like the Huashan sword in martial arts. You should come here to show your face and show it."

From Wang Pu's analysis, it is easy to see the authority and influence of the "Clothing Fair".

"We have dispatched 24 people, spent about 800000, and the exhibition area is 226 square meters, which is the largest in the women's pants exhibition area."

Wang Pu disclosed that up to now, there are about 600 customers who have reached the intention with them.

"Ya Li Da brand and visibility has been clearly disseminated.

Although the busy exhibition has been foamed for several days, it feels very valuable. "

Cui Bingshen, chairman of Zhengzhou deyston apparel Co., Ltd. is also a representative of Baotuan.

He is the second time to attend the fair.

Talking about the harvest, he said: "we also contributed to the overseas signing this time, and greatly enhanced the brand."

Wang Pu also revealed: "the number of 8 this year will increase to more than ten next year.

Although some enterprises do not directly participate in the exhibition, it can be said that the top 20 clothing companies in Henan are all present.

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Industry banner dream

Nowadays, with the name movement of Henan women's trousers, the slogan of "Chinese women's pants watching Zhengzhou" has become a banner of the industry.

Li Gang said that Henan now has more than 1200 women's clothing enterprises, which is a big volume.

Henan women's wear, especially women's trousers, has an unshakable position and influence throughout the country.

He said frankly that this is actually the power of the flag.

"Zhengzhou pants can become the banner of the whole country. Why can't men's trousers be?"

But he said, fortunately, Henan men's clothing has begun to rise.

Li Gang's "rise" refers to the positive performance of the Henan men's wear represented by the men's clothing in the costume fair.

The reporter noticed that the pavilion has not been with the other clothing brands in the province, but in the casual wear area, with other domestic leisure brands in the vicinity of the competition.

If you want to prove your strength to the industry, Henan men's clothing must be displayed at this exhibition.

Hou Jianchao, chairman of Hongkong Dun Sen International Garments Co., Ltd., said that over the past 5 years, dsen has been struggling quietly, accumulating industry experience and production mode.

In 2011, the company had a new brand positioning, namely, determined to brand oriented, to marketing management, improve the added value of products.

Now the garment industry is pferring to Henan. Under the excellent situation of the rise of the clothing industry in Henan, they are determined to get out of the Central Plains and realize the dream of spreading all over the country.

Hou Jianchao told reporters that this time to participate in Beijing clothing Expo, is to spread a voice, let the outside world and colleagues understand Henan men's clothing, prove Henan men's clothing is not bad, and bigger and stronger Henan men's clothing.

In fact, this bold appearance at the Beijing Clothing Fair not only embodies the strength and integrity of a Henan brand menswear, but also reflects the banner dream of Henan's clothing industry as expected to achieve "Chinese women's pants watching Zhengzhou".

Behind these two banner dreams, they are showing a bigger plan of "Chinese clothing to see Henan".

However, can Henan Mens really become the banner of leading the industry just like Zhengzhou women's trousers?

If the dream of "Chinese clothing to see Henan" is to be realized, how long will the garment industry of Henan go?

Emboldened and realistic

The rise of Henan's clothing stems from the unique fragrance of Zhengzhou women's trousers.

And if we want to realize the banner of the entire garment industry in Henan, we still have a long way to go.

However, the dream of "Chinese clothing to see Henan" still has a certain foundation.

Insiders said that the chain effect of "Chinese women's pants watching Zhengzhou" not only made Henan women's wear a strong reputation, but also played a positive role in promoting Henan men's clothing.

At the same time, Henan men's clothing has a deep industrial foundation. The men's clothing and men's trousers clothing enterprises represented by Johnson and dasyston have begun to take shape and influence after several years of development, and the brand image has been further promoted.

Another factor that should not be overlooked is the unparalleled opportunity of Henan's shift in the value apparel industry and the rising tide of central China, plus the advantages of pportation, market and human resources.

Li Gang also believes that although Henan men's clothing is still in the initial stage of development, it can also become the banner of the industry after 5 years of development.

"Men's wear has developed rapidly in recent years, but for enterprises, there is a certain lack of development atmosphere and courage.

This is the bottleneck restricting the development of men's clothing enterprises.

A clothing company official said that the reason why Henan women's clothing can flourishing lies in the promotion of enterprises.

But men's wear is a little daring, and the propaganda idea can't keep up with the development of enterprises.

In this regard, Li Gang also said that the key to the development of men's clothing brand is "ideological emancipation".

He believes that to dress up in women's clothing should have a sense of "synchronous" development. We should dare to innovate, dare to build and enhance the brand vigorously, and we must not follow the beaten track.

There are also people in the industry who doubt that Henan's men's wear enterprises are relatively few at present, and it is difficult to form a trend of cluster development and blossom.

At the same time, up to now, there has not been a "Chinese famous brand" enterprise in Henan, and the branding construction is short.

"The Henan garment industry is now experiencing a serious problem of quality and brand mismatch.

In particular, the brand building of men's clothing simply did not keep pace.

Li Gang said, "I can catch up with women's trousers for 5 years, that is, we should synchronize the ideological emancipation and brand building of enterprises."