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CHIC'S Japan Pavilion: Stick To The Idea Of Brand As King

2011/4/7 16:51:00 275

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CHIC Japan Pavilion

As the most growing one in the world consumer market China is getting more and more overseas. Clothing brand Attention, March 28th -31, coincides with the nineteenth China International Conference in 2011. Clothing and accessories On the occasion of the exhibition (CHIC2011), the Japanese pavilion, taking the concept of quality as the king, participated in the CHIC for the fourth time. It is reported that during the three years of 2007~2009, Japanese officials had organized three Japanese apparel brands for the first time. CHIC The results are getting better and better, so in 2011 Japan Pavilion Came to China with a more prominent lineup.

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Women's clothing brand JIONE

Mr. Tahara Hikaru

In the W2 Pavilion, the Japanese pavilion is low-key and steady. Xiaobian, under the guidance of Japanese leaders, sees Mr. Tian Yuan, Minister of overseas affairs of Japan's JIONE Commercial Co., Ltd., and Mr. Tian Yuan excitedly introduces that this is the seventh time that JIONE brand has participated in CHIC. In the future, JIONE will also participate in CHIC. CHIC is a very good opportunity for JIONE to start fame. However, for the Chinese market, JIONE is still a newborn, in the cognitive stage, and the Japanese market is gradually shrinking. The Chinese market is very important for JIONE. From Mr. Tian Yuan's speech, Xiaobian felt the sincerity of JIONE brand. {page_break}

JIONE women's wear show

In the conversation with Mr. Tian Yuan, Xiaobian was informed that JIONE Commercial Co., Ltd. was founded in 1968, and is headquartered in Osaka, Japan. Since its birth, JIONE has always been adhering to the idea of "mature women's urban elegance, noble and romantic sense". It is located in the 30-50 year old female class. So far, apart from clothing as the main product, JIONE has developed leather bags, shoes and accessories. JIONE brand has been using European materials, local design, local production process, some of the clothing is hand-made, belonging to advanced customization, the price tends to be between 4000-10000 yuan.

In a short conversation, Xiaobian saw that JIONE women had excellent quality in texture, layout and workmanship, but the price was higher than that of local clothing in China. As to whether JIONE will be acclimatized in China, it remains to be verified by facts. {page_break}

Watch brand ABISTE

In the corner of the Japanese pavilion, many customers stopped before the shiny crystal Watch Showcase. It was originally the ABISTE display stage. Xiaobian successfully found Nagao Yoshihito, who was informed by Mr. Xiaobian, that ABISTE was born in 1976, and the main brand ABISTE has undergone nearly 30 years of sharpening and washing. It is still popular among Japanese women. Most of the exhibits displayed in this CHIC exhibit bright sparkles, mainly because the products in Hongkong shops are excellent. Many mainland customers are willing to take ABISTE products back.

ABISTE products show {page_break}

Turning to the effect of this CHIC, Nagao Yoshihito said he hoped to bring ABISTE to Chinese customers, but in order to protect the product brand, he would not rush to seek agents. He hoped that the agents could put the brand image first and seek the economic benefits second, so that ABISTE could be passed down for a long time, so next year will continue to participate in CHIC and continue to look for partners. {page_break}

Mr. Nagao Yoshihito

After half an hour of conversation, Xiaobian finally got the brand story. ABISTE has a very wide range of female customers, from the young girls of the age of cardamom to the full grown women, and even the retired women, ABISTE has a very high popularity. ABISTE sells throughout the world, with more than 140 outlets in Japan, and shops in Hongkong, Hawaii and Macao. ABISTE designers are world-class gold medal designers. ABISTE brand always adheres to the idea of "never cool dreams and dreams".

Editor's note: wandering in the Japanese pavilion, Xiaobian deeply felt the persistence and enthusiasm of Japanese businessmen in their career. Japanese business operators attached great importance to the operation and inheritance of brands. Therefore, the quality requirements of products were very strict. Compared with the European and American exhibition groups, the Japanese pavilion seemed to be introverted and petite, with a feature of "a little green in all flowers" in the overseas exhibition group.