IT Elite Sells Steamed Bread &Nbsp; Creates Its Own Brand.

When Ye Qing graduated from University, he entered a world top 500 enterprise successfully. He soon took the position of project manager and lived a carefree life with a generous salary.

But when everyone expressed emotion, Ye Qing made an astonishing decision, resolutely abandoning the existing ease of life, and embarked on a never thought of.

In the past: life is calm and plain, without passion.

Ye Qing's experience is legendary from the resignation of a top 500 executive in the world.

"The reason for my resignation may be related to my personality.

In foreign companies, although they are highly qualified and well paid, they are too restricted. Your job is in the established framework. Only by doing well and better, can you not achieve your own ideas according to your wishes. "

Ye Qing said.

Ye Qing, a talented student at the school of foreign languages, Nanjing University, graduated from Shanghai into the world's top 500 IT company.

The day is so plain as water.

The turn of events took place one night when Ye Qing and his wife were walking and chatting in the community.

"When I was a child, many relatives saw me praising me: Ye Qing, you are very smart, and you will definitely make a lot of money in business.

I feel the same way, but I'm almost 30 now. I haven't done business yet.

If we do not grasp the opportunity, these words may remain in the oral language forever, and never take that step.

It was the evening's conversation that made Ye Qing determined to start his own business.

Later: joining the steamed bread shop, developing and expanding

Ye Qing first joined a well-known steamed bun store.

Why did they choose to open the steamed bread shop? One morning, Ye Qing found a good steamed bun shop on the street. Ye Qing, who was usually very tastefully satisfied, thought it was very delicious. The most important thing was that the shop had unified signs, unified prices and uniform fillings.

This kind of steamed bread shop was still very attractive at that time.

Ye Qing ponder carefully: as the pace of life accelerates, the habits and customs of Shanghai people are quietly changing.

The outside of the couple's steamed bakery is dirty, dirty, dirty, and they dare not eat. They have to eat Western food, but after all, bread and cake are Westerners' tastes and habits.

Ye Qing saw the business opportunities of this unified facade of the steamed bread shop.

On the afternoon of knowing that the store was allowed to join, Ye Qing did not hesitate to submit his resignation to the company.

Of course, Ye Qing also paid tuition fees in the early days of entrepreneurship.

In July, in the hottest days of Shanghai, Ye Qing was riding a moped to find a facade on the street. He was ambitious and wanted to start two stores at the very beginning.

A facade had to rent out because it did not take account of environmental protection, which lost 50 thousand of the total.

Ye Qing was in a very depressed mood and his wife's encouragement revive him.

Soon, Ye Qing tasted the joy of harvest.

"The first store is not bad. There are many people waiting in the queue. Later, each shop has limited to ten buns, and many people are driving to buy baozi."

Thanks to the advantages of using the Internet and the experience of managing large companies, Ye Qing's steamed bun shop developed rapidly, and soon opened second or third. Finally, Ye Qing became the general manager of the well-known steamed bun shop.

Now: create your own steamed bread brand.

It may not be able to enjoy life together.

Just as the company developed rapidly and its turnover reached 60 million a year, Ye Qing had problems with the founder of the brand.

"Continuing to do so, it is not a problem to get millions every year.

If I give up as a general manager, I can still be a shareholder who is rewarded in return, but I feel that my behavior has been restricted and I feel very unhappy.

Ye Qing said, "at this time, I already have a daughter. I don't want to upset my daughter with my unhappy feelings.

I want to be a better dad. "

So Ye Qing resigned again and left the steamed bread brand that he had worked hard for many years and was full of heart and blood.

After resigning, Ye Qing wanted to do children's education. For various reasons, he failed to make it.

In 2009, Ye Qing left Shanghai and came to Nanjing to become an old one.

This time, Ye Qing founded his own steamed bread brand - "green dew steamed bread".

In 2009, green dew steamed bread opened to 6 stores in Nanjing, and opened to 28 stores in 2010.

"I feel that my life is very good and substantial now.

Hard work in the first two years, running in Shanghai and Nanjing, and now have a firm foothold in Nanjing.

My daughter is now studying in Nanjing, and my wife will come to Nanjing to work in April.

For Ye Qing, the greater joy of life lies in the happiness of putting one's ideas into practice.

"When business is bad, I stand at the door of the store to observe and analyze, collect the opinions of consumers and employees, plan marketing programs, and put them into practice.

When the marketing plan produces the effect, the turnover rises rapidly, and that kind of great happiness can not be described in words.

Ye Qing's view: "many people will mention entrepreneurship, but not many people dare to take that step."

Among my friends, 100 people told me to open a shop. Only 50 people could really understand me. 20 people would start looking for the facade, and finally only one person really stepped out.

Gains and losses, gains and losses, gains and losses, dare to break the existing things, and get more things.

The greatest happiness of man is not to earn much money, but to put one dream into reality.