Fake Goods Storm &Nbsp; Online Shopping Sports Products Four Tricks To Prevent Deception

Despite the global financial crisis, network Shopping, with its characteristics of cheap, abundant and convenient, has become an increasingly popular way of life for young people. According to a report released by Eri consulting, the annual volume of Chinese online shopping market reached 120 billion yuan in 2008, an increase of 128.5% over the same period last year. The characteristics of sports brand leisure and the injection of popular elements make sport. brand The degree of recognition in online shopping groups, especially among young people, is far greater than that of other categories. With the increasing popularity of sports goods online shopping cake, more and more fake businesses are being sold, and some youngsters don't care about buying fake products. They also encourage the selling of fake products, and fake products spread over online shopping.

According to incomplete statistics, sales of sports goods stores in the two or three tier cities dropped by more than 40% over the same period last year, while the sales volume of these sports brands increased steadily. Which accounts for China's online shopping market Taobao shares more than 80% of the most representative. The annual turnover of Taobao outdoor sports products reached 32 million 220 thousand, and the total sales volume ranked among the top five in Taobao sales. Among them, shoes traded more than 2 billion / year, and only Nike shoes traded more than 1 million yuan per day. Even in the current off-season sales in June, the Taobao sports leisure shop headed by Lining, headed by a single brand and headed by a multi brand brand, has reached the performance of several hundred sunrise sunrise.

The trend of online shopping sports products is booming, making more and more illegal businesses drilling the loopholes in the network supervision, risking the risk of breaking the law, selling fake products without any need, and become more sophisticated.

How can we not buy fake products? Online shopping people, Taobao diamond buyers Tony take online shopping sports products as an example, introducing four online shopping fraud prevention techniques to reporters.

A look: generally, the higher the credit of a shop, the longer the time it takes to operate. The more customers, the larger the scale of the shops will be. But since the credit card was launched in Taobao, the credit rating system began to have a big trap. This time, buyers should focus on whether the evaluation of the business is continuous for the same Taobao ID or is often made of odd numbers or letters of Taobao ID. The Credit Companies needs to register in bulk, and the ID name often goes on without thinking; secondly, it takes more reference to the favorable rate of the merchants and the evaluation of the reply, and the responsible enterprises are very concerned about the customers' feelings.

Two question: online shopping need to ask more before placing orders. Fake businesses have many hidden secrets. They are afraid of the closure of the Business Administration Bureau. They usually do not dare to leave a detailed traceable contact address and communication mode. The address bar on the invoice is usually empty, and such a business is discovered. Consumers should immediately pay attention to it and consider directly rejecting express delivery to safeguard their own interests.

Think twice: we must recognize the access to genuine products. At present, the authentic products in China come from the brand operators of different brands. Please do not believe those products that are crowned with OEM genuine products or the original single genuine products. Because this tells you clearly that the merchandise he sells is imitation. How can there be so many shoes stolen from the factory to sell?

Four: Nike, Adidas and other famous brands have their own price system. If there are businessmen who mark the latest shelves but sell at half off, they should pay attention to it. Only when they become seasonal goods, can they get such a low discount.

Tony told reporters that at present, the means of selling fake businesses are constantly being renovated. Consumers should also pay attention to whether a seller sells false goods by false falsification, and falsely report a lower tag price than the genuine product to make the price reasonable. A shop selling fake online shops is very ingenious: changing a shoe with a 346526-161 original number to 080911, playing the slogan "original price: 788 yuan, preferential price: 296 yuan, that is: Province: 492 yuan!" slogan, which seems reasonable and practical. In fact, this 346526-161 is a new product in 2009. The price of the counter is 1290 yuan, and he sells for 296 yuan, less than seventy percent off. How can it be so cheap as a season's product? Even Nike can't sell it so cheaply.

Although online shopping sports products are risky, they reduce the intermediate links of commodity circulation, thus giving consumers a substantial price. Time saving, labor saving and saving money are equal to saving the cost of living for consumers. This is also the essence of online shopping in China. As long as consumers look at two questions and think twice when they are shopping online, after mastering the above methods and trying many times, they can basically make a pair of eyes and enjoy the fun of online shopping.