YOUNGOR Launched The "Second Industry Chain"

It is famous for having a vertical industrial chain from cotton field to market.

In recent years, there has been a "second industrial chain" trend of creating brand culture in the industry.

Recently,

The six brands appeared in the Beijing Clothing Fair to show the fruits of brand innovation and development.

In 2009, Li Ru, chairman of YOUNGOR group, put forward "to put

From the world's largest factory to an artistic world created by creativity, the creation and promotion of brand value are included in the brand development plan.

"Brand innovation is not just product design, but cultural and creative industry chain from fabric, accessories to design, technology and even channel construction."

Li Rucheng said that YOUNGOR has already had a good foundation on the road of brand building. To continue to make strong brands and create the "second industry chain" is crucial for enterprises and industries to change their development mode as soon as possible.

During the Expo,

Take the "hemp day" as the theme to show the industrialization results of this new green environmental protection material.

It is China's original green clothing brand, and its fabric fiber is hemp modified hemp, which has the functions of moisture absorption, breathability, deodorization, bacteriostasis and radiation resistance. It also gives the product a natural, environmental and healthy quality.

Not only is hemp family, but YOUNGOR's many brand products are using hemp fiber material blended fabric to enhance the product's green environmental quality.

meanwhile

In the design and craft, we strive to create a high quality, high style men's wear model. The business, leisure, wedding and travel series launched at the Expo once again extended the main line of high-tech and new materials.

At the clothing fair, YOUNGOR's other sub brand GY embodies the results of design creation. Unlike the YOUNGOR brand image of the past, the positioning of young GY adds a touch of fashion color.

Since the implementation of brand strategy, YOUNGOR has integrated international resources and collaborated with the Japanese international design team to create a young fashion brand GY, bringing rational, rigorous and ideological philosophy into the avant-garde fashion mix and match style.

In addition, YOUNGOR also plans to independently cultivate 100 outstanding creative talents through brand studios.

As an industry leader in China, in recent years, efforts have been made to increase input in product innovation and product refinement. A breakthrough has been made in the technological development of hemp industry. The staff member of the hemp studio said: "now the product has increased the number of hemp to 80 branches, and has greatly improved its handle and appearance. Many innovations such as the application of double mercerizing technology in hemp have made significant progress in the application of hemp in knitted and woven products.

The MAYOR brand tailored specifically for the public service staff highlights the classic and high-end style in product functionality and detail, giving the product a collection value.

This year,

It also stresses the return of classics and peace in style. Some of the products will reproduce the classic styles and fabrics of YOUNGOR in the past thirty years.

In addition, the YOUNGOR marketing network system across the country has begun to "change". In the past two years, the six brands of YOUNGOR have landed and blooming, and GY has opened nearly 100 specialized halls, while Han hemp is in existence.

8 places of life experience museum will be set up, and the experience museum will be increased to 30 this year.

At the sales terminal, YOUNGOR will further explore channel innovation and business mode innovation. Recently, YOUNGOR has planned to set up a city brand experience hall in Shanghai, Beijing and Hangzhou, so as to create new brand ideas and enhance brand image.

As for the popular online marketing, YOUNGOR is also actively exploring, and its CEO brand has begun to try online sales, and has achieved good results.

YOUNGOR has accelerated the implementation of brand strategy in recent years. The six brands have precise positioning, distinct personality and widely praised products. The establishment of the "second industry chain" is an important support for the steady growth of YOUNGOR's main garment industry, and it also strengthens the trust for the pformation from production to brand operation.