Home Textile Industry: Home Ecological Chain Is Gradually Approaching

With the change of people's lifestyle, home

Therefore, more and more consumers are concerned about home decoration, and the demand for decorative cloth has reached an unprecedented level.

The concept of big home textiles has been gradually moving from retreat to pragmatism. Many home textile enterprises have already set foot in the field of home textiles.

Shop display to solve aesthetic problems

The implementation of the concept of big family textiles is not only a test of business.

Many consumers are hard to choose when buying curtains. The most important reason is that they do not know how to match them with furniture, wallpaper and other decorations.

Few people can buy all the products they need at one time, but continue to take photographs, compare them, and sign orders with curtain merchants in their nervously.

Consumers are not designers, generally do not have a higher aesthetic ability, so imagine the effect of collocation is difficult.

Lan Shisheng, deputy general manager of Zhejiang Noah Textile Co., Ltd., said: "the most important thing in fabric decoration is color matching. Our location has always been a large home, and we attach great importance to the matching of curtain and sand.

In our storefront, designers and Chen Li Shi create a comprehensive display space for consumers. All kinds of color patterns have already been matched properly. Consumers do not need to spend more time choosing, but can make choices easily.

It can be said that the storefront itself is like an invisible designer, plays the role of guiding consumption, it does not need words, just show it has told consumers how to match, to solve the aesthetic problem for consumers.

In the diversified product display, the old display and sale mode of the home textile industry has been gradually diluted. When all the related home textile products are integrated, the overall atmosphere of the home furnishing product is very infectious, which can further stimulate consumption, and can also reflect the ability of each brand to grasp details and styles.

Concrete display stimulates shopping desire

However, some enterprises in the interview said that due to the high cost, the current stage is still unable to close to the home textiles.

There is a misunderstanding about the concept of home textiles. It does not cover all home textile products to be called home textiles. In the view of reporters, big home textiles do not seek perfection, but focuses on creating an atmosphere to achieve a sense of wholeness to foil the main products.

To create a convenient environment for consumers to create desire for shopping is the first step in the implementation of home textiles.

When the reporter walked into the decorative cloth store in Beijing's Yansha outlets, he met customers and asked about the location of the furniture that was sporadically displayed in the shop.

Although the furniture style has nothing special, but the collocation of cloth art is relatively rare, beautiful and moving, making a piece of ordinary furniture pformed into a fashionable single item.

The salesmen said that it was a specially designed furniture made by the manufacturer to display its cloth products.

It can be seen that the display form of home textile products is very important. A gorgeous cloth art will only make the consumers feel good, but can not imagine its use and the effect that it matches with furniture. The concrete display is much more intuitive than the abstract cloth art elevator, and it is easy to attract the attention of consumers.

Featured products improve home textile layout

According to many curtain fabric enterprises, the competition in the industry is fierce now, and the problem of homogenization of products is more serious. The main problem is the patent consciousness is weak, and the phenomenon of counterfeiting is widespread.

Zhu Jiazhe, manager of Haining mytel textile and Fabric Co., Ltd. said: "cloth art is not high-tech, because the industry has no sense of protection, lack of moral and legal constraints, it is easy to form an enterprise hard to develop some kind of flower color, and soon similar products appear in the situation of various merchant counters.

Moreover, the curtain and the sand issue are decorative products after all. They are easy to wear and wear. They are also easy to be out of date. In order to keep changing frequently, consumers will not go deep into the difference between genuine products and imitation products.

This has caused trouble to many enterprises. "

To avoid this situation, Noah textile can only increase the added value of its own products in order to implement the home textiles.

They first introduced Belgian machines to weave complex products.

Lan Shisheng said: "the price difference of cloth products depends on the cost of raw materials and weaving costs.

Our machine for producing cut flannelette is imported from Belgium, and it costs only 2 million 500 thousand yuan a day, and only 50 meters can be woven every day. Many enterprises use the home-made machine, and the cost is not so high. Instead, they can produce hundreds of meters every day.

Although the weaving cost is high, this product is not easy to be counterfeited.

In addition, the introduction of its own specialty products is easier for enterprises to shape their own characteristics, improve the layout of the home textiles, and form a complementary situation of high-end, mid-range products, and public and characteristic products.

The two is to create a home textile image store.

Lan Shisheng said that Noah's textile products are divided into ten styles, such as classical luxury, idyllic, New Asia, Jane Europe, pure classical, French, urban and so on.

This advantage lies in the fact that consumers can take a seat in accordance with the layout and style of their families and have a clearer goal.

Lan Shisheng said: "there are so many classifications, on the one hand, in order to better correspond to the needs of real life, on the other hand, it helps consumers compare prices and control costs.

For example, if the whole family chooses the classical luxury style cloth products, the natural cost will be very high, and in the unimportant places like the second bedroom and balcony, we will provide a moderately priced simple European style product.

It is not unusual to see similar products in other houses, but in the well decorated exhibition hall there is a special flavor.

Although the cost of the home textile exhibition hall is high, the added value of the product is virtually invisible, which is more conducive to attracting consumers.