Voight "Fertile Potential" 2011 Autumn And Winter Brand Strategy Marketing Summit Concluded

Voight's Brand Marketing Strategy Summit and the 2011 autumn and winter new product order meeting were successfully concluded in Egret Island recently.

Elite group photo at summit meeting

Reporters learned that the event was "

Mr. Voight, chairman of Sports Bureau of the, delivered the opening speech.

Three highlights, highlighting the magnificent spirit of "fertile potential"

1, the drum and the drum meet the crowd.

2010 is the year when Voight brand is tiger's tiger.

Looking back at the dribs and drabs of the past year, chairman Cai Jinhui pointed out in his opening speech that Voight will gradually enter the development stage of "gaining momentum, taking off and winning" in the next two years.

All these efforts and struggles are inseparable from the support of distributors and partners.

Voight marketing elite turns the ship rudder of "Voight professional basketball sports carrier"

2, the arrival of heroes shocked the whole audience.

Prior to this order, Voight has completed the first step in the upgrading of the enterprise: the integration of the latest brand resources has been carried out smoothly, the product technology research and development project has been formally introduced, and management services and marketing have been deepened.

This is a good start for Voight brand's strategic upgrading in 2011.

Next, Voight will gradually make strategic adjustments in all aspects such as brand promotion, product upgrading, market development and terminal maintenance. This will be Voight's plan and deployment in the face of challenges in the next two years, so as to better win the tough battle before the outbreak.

Voight's brand spokesperson, the world's top street team S.K.Y., Voight's native image spokesman, the SC team representing China's highest strength, both landed in Xiamen, and the highest strength of the Chinese and American Street players reached the summit again, shaking Xiamen.

The street heroes came to the scene with the screams and crowds of the crowd. The audience was boiling. Despite the spring rain on the island, it did not affect audiences' enthusiasm to welcome the stars.

The wonderful skills made the audience scream and enjoy the wonderful street ball feast brought by Voight for the fans.

According to Voight relevant personage, this street ball storm will continue to set off nationwide this year.

3, new product release, pformation and upgrading

Voight this year will "enhance product R & D capability and technological innovation capability" in the important development projects. Now, Voight's "kinetic energy a" technology has been put into research and development.

With the solid foundation and excellent skills that Voight has accumulated on the basis of professional basketball shoes production, 2011 Voight professional basketball shoes design will produce a heavy punch: appearance and function will be upgraded completely, and the "kinetic energy armor" generation equipment, which has good cushioning performance and promotes the energy circulation of the forefoot, will be born, helping basketball players to gallop freely in professional or street hard areas, and reduce foot injuries.

On the occasion of the event, Voight meticulously built war boots and showcase cabinets, which perfectly presented a series of high-end products: kinetic armor generation, S.K.Y. star boots, HOOPS equipment, and so on. The fashion design, comfortable foot feeling and good package ability impressed the participants.

On the day of the event, Voight also signed a contract with Zhang Jinzhi, chairman of Shanghai swaying Sports Culture Communication Co. Ltd., specially tailored a series of sports equipment with personality and challenges for S.K.Y..

In 2012, Voight will also launch the seven technologies of "kinetic energy a" to upgrade the brand with the upgrading of product technology. After the completion of the first two stages, Voight will also enhance its services to win the terminal.

2011 is the stage of Voight's take-off.

The slogan "not what you want" will be launched to enhance the exposure of the brand in the high-end media such as CCTV, the professional basketball league and other platforms, integrate the strong media resources at home and abroad, comprehensively promote the brand upgrading project, achieve brand optimization, enhance product R & D capability and technological innovation capability, and promote the upgrading of the terminal.

It is reported that since 1996, Voight has been committed to building professional basketball equipment, and extends the product range of comprehensive training, outdoor sports and sports life, and uses professional technology to build public products.

In 2011, Voight continued to consolidate the image of the tough guy who had never conquers. He completed basketball dream for every ordinary person and became an important promoter of his professional career.

The street team and Voight led the group photo.