Quality Problems Have Been Banned For More Than &Nbsp; Why Are Clothing Brands Bad Quality?
Casual Wear
The fabric is not rare. The price of a big name is often hundreds of yuan or even thousands of yuan, but it frequently touches the "minefield" of quality inspection.
ZARA, Hush Puppies, Marlboro and many other famous brand casual pants were found to be below the standard pH value and color fastness.
Manufacturer: pay attention to color ignore cloth
Product quality is unqualified first.
Raw material
The problem.
From cloth to
yarn
From textile to printing and dyeing to manufacturing, these links are interlinked. If any link is out of order, it will affect the quality of products.
One person
Clothing enterprise
The design director told reporters that the general brands have their own procurement department responsible for selecting materials. However, because the style and color of clothing are the most important factors that affect consumers' purchase, some purchases only focus on the shape and color of cloth, but ignore them.
cloth
Quality,
Purchase
Problems arise.
There is also a situation where manufacturers are adulterated in terms of quality and composition, such as the nominal cotton content of the garment orders is 75%, but the finished products provided by the manufacturers are usually only 68.2% of the cotton products measured, which are caused by the reduction of cotton content in the production process.
Shopping malls: limited energy and weak spot checks
Shopping centres often check the quality of goods that are in the brand.
A garment manufacturer in Hebei told reporters: "for example, before entering the shopping mall, clothes will be selected for spot checks, but the shopping mall does not check all the products. Therefore, only 16 of the goods in the inspection report are qualified, and the others are not qualified."
Brand: ignore it and sell as usual.
Reporters call ZARA Beijing branch, when reporters asked about the quality of clothing, the staff said, it is not easy to accept any interview.
ZARA has not responded positively to media requests for interviews.
Few response to the test results.
Detection of "problem clothing", there are few unified recall measures.
These unqualified famous brand casual pants are expensive, and they usually sell for four hundred or five hundred yuan, and the price is more than 1000 yuan.
ZARA has been identified quality problems for several times. However, even if the quality is not good, the brand will not "recall" the goods, not worry about smashing the brand.
The analysis points out that in recent years, foreign brands have sprung up, and many domestic brands have split the "cake" of the domestic clothing market. Various styles and materials are emerging in an endless stream, and most consumers do not know their quality.
Consumers: buyers despise the seller's courage.
ZARA has been identified quality problems for several times, but knowing that the quality is not good, consumers still want to buy it.
If consumers attach great importance to quality, the sales side naturally can not belittle it.
Some consumers say that the style of ZARA is an important reason to attract them.
For consumers, buying casual clothes is more concerned with brand, style and price, and often does not pay much attention to its inherent quality.
A clothing brand official told reporters that clothes almost 24 hours a day do not leave the body, the pores of the skin will be harmful substances "eat in", causing serious harm.
If consumers despise quality problems, the seller will not pay attention to quality problems again.
Event playback
Recently, the Consumers Association of Beijing sampled the casual pants sold by the major shopping malls in Beijing.
Of the 57 samples, 21 samples were unqualified and the failure rate was nearly 40%.
One of the ZARA casual pants fabric nominal is inconsistent with the actual measurement.
Samples of gold crocodile, Bryan BRUIN, G2000 and Weiming W&M casual pants were detected with formaldehyde content and pH exceeding the standard.
The color fastness of 15 brands of casual pants, such as Marlboro, prestige, sketch, G2000, Jin E and Guan Qi, are not in line with national standards.
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