Confusion Of Chinese Designers

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Brand is the soul.

Compared with international brands, if the Chinese clothing brand solved the problem of resemblance 10 years ago, the next ten years should solve the problem of similar spirit.

That is to say, in the next ten years of Chinese clothing, if we want to be more competitive in the international market and seek greater voice, we must take the road of attaching importance to design and constantly improving the added value.

And on this road, Chinese designers will undoubtedly play a more important role.

Therefore, no matter how much confusion they have now, the next ten years will be the ten years they spend on their own stage and will be their ten years of great success.

One of the bewilderment: how to better cooperate with enterprises

Ji Wenbo, who won the award just now, said that there are still some problems in the collocation between Chinese designer and enterprise brand. The running in between designers and enterprises is not good enough.

In a foreign country, a costume master is very involved in a brand. He will take part in many aspects such as brand culture and design, but the scope of responsibility between him and the enterprise is very clear.

At present, designers in China often bear a lot of responsibilities for an enterprise.

If an enterprise has a designer and its brand is more successful, the enterprise will attach more importance to the designer. However, once the brand is not well done, the enterprise will blame all the designers.

That is to say, the scope of responsibility between Chinese garment enterprises and designers is not clear enough, and the role of enterprises in designers is not yet more scientific.

Many enterprises have not yet realized that the development of a brand is far from the power of a designer. It is the result of the overall organization wisdom and the cooperation of capabilities.

"In addition, due to

There are different ideas. Many designers feel that their ideas can not be achieved through cooperation with enterprises. They often choose to leave the enterprise to find another place or to open their own design companies, and make their own brand according to their own style, so that they can better extend their wings, "says Wen Wen Bo.

This has led to a situation:

On the one hand, designers and enterprises are not good enough. The role of existing designers in enterprises can not play well, and many designers frequently beat.

On the other hand, the role of the designer in the enterprise has not been more scientifically understood, and it is not known how to better play the role of the designer.

Some business owners are choosing.

There are always a lot of irrational factors.

They do not even decide whether a designer will stay or not according to a designer's level, but according to his personal preferences and interpersonal relationships.

All of these have greatly affected the promotion of brand and the improvement of the status of designers.

Designers are baffled two: we are not yet a social class.

Yang Zhongwei said that in foreign countries, the position of designers is very high.

The consortium with designers usually try to meet the needs of designers and provide them with a free working atmosphere. Even if the final adjustment of the design plan is made by the enterprise, the designer's right to speak is still very important, and the consortium and the designers will respect each other's opinions.

"However, the time of real redesign of Chinese clothing is not too long. Chinese designers are not yet in a good position in the whole industry and social system. We are far from being a class."

and

As the guide of social fashion, the design of beauty for people's lives is far from the overall concern of the society.

The society should at least give the designer a position, and the direction of the designer's efforts will be more clear.

Designers are baffled three: lack of external environment stimulation

What kind of vegetable soup tastes will produce some pickled vegetables.

This is a famous professor at Huazhong University of Science and Technology who talks about the famous Principles of University atmosphere for the importance of cultivating students' temperament.

If the principle is applied to the overall atmosphere of a country, it is equally appropriate to cultivate the importance of designer temperament.

Chen Min said, those are produced.

Countries generally have a strong artistic atmosphere. Their designers have been influenced by music, literature, art, philosophy and many other things since childhood. In those countries, there are many art exhibitions, performances and events every year, all of which stimulate the designers of clothing there to be highly sensitive.

Although China has a long history and profound culture, the level of its economic development is still in a relatively low stage. In addition, in the current international fashion atmosphere, Chinese culture does not have the right to speak, so the Chinese designers are still short of such a whole atmosphere at present.

For a designer, his own potential and the stimulation of the outside world are indispensable.