Brand Of Local Casual Wear -- "The First" By The US

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"Is the local leisure wear brand created by Metersbonwe group.

Metersbonwe group was founded in 1995 in Wenzhou, Zhejiang Province, China. It mainly develops, produces and sells the leisure apparel series of the United States.

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"The representative provides consumers with personalized fashion products, and is determined to become the leading brand of China's casual wear market, the prestige of the state and the prestige of the state.

The name of the brand embodies the unique plot of Mr. Zhou Chengjian, the founder of the group, and his love for clothing culture.

With the concern and support from all sectors of society and consumers, the Metersbonwe group has grown rapidly.

Brand introduction

"Mts. Bang Wei" was a local leisure wear brand created by Metersbonwe fashion Limited by Share Ltd in Shanghai in 1995.

Target consumers are young people who are active and fashionable at the age of 16~25.

The brand is committed to creating a "young and dynamic leading brand, popular fashion products, popular prices", advocating youthful vitality and personality fashion brand image, bringing consumers a lively and personalized fashion casual wear.

Brand connotation

Brand quality

Ever since its foundation, the company has always regarded integrity management as the cornerstone of the development of enterprises. It has won the trust of consumers and the industry. Its unique management concept and brand culture have attracted wide attention from the industry and all walks of life.

The company takes the lead in adopting the "virtual management" mode in the domestic garment industry and takes the development road of brand chain operation.

In 2001, the group started the quality management project on the basis of adhering to the "virtual management" business mode.

The whole process of product design and production procurement, logistics, market development, sales service and information management improves the management quality.

In the promotion of brand image, the company applies

A very creative brand promotion public relations campaign and a full range of brand image advertising, combined with the strategy of opening up a large brand image shop, and rapidly enhance brand awareness and reputation.

In product design and development, we have established and nurtured a team of designers with international standards. We have been working with famous designers in France, Italy and Hongkong for a long time. We have designed more than 3000 new styles of clothing every year.

In production procurement and logistics, it broke through the traditional mode, fully integrated the utilization of social resources and domestic idle production capacity, and took the road of socialization, mass production, specialization and division of labor.

In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have licensed production for the company, forming a strong production base of nearly 50 million sets of casual wear annually. The professional inspectors carry out strict quality inspection for each production process and strictly control the quality.

In the market expansion and sales service, we should use brand effect to attract franchisees to join in, expand chain monopoly network, and implement various services and management including logistics distribution, information consultation, staff training, and jointly develop risks with the franchisee, and achieve win-win development. We should implement loyal customer service projects and continuously improve the quality of service.

In management, the information network of e-commerce has been realized, and the "information superhighway" of computer terminals has been established in various links such as management, production and sales, so as to achieve internal resource sharing and network management.

Brand Essence

In 1998, the company gradually moved the management center and R & D center to Shanghai.

In December 10, 2005, the Shanghai headquarters of the group was officially launched. It is also the 10th anniversary of Metersbonwe's establishment. It marks the group's entry into the two stage of entrepreneurship. It has begun to shift from business mode innovation to management mode innovation, use information platform to integrate social resources, build up the ecological chain of the upper and lower reaches of garment industry, and comprehensively enhance management.

With the advantage and favorable platform of Shanghai's fashion capital and economic center, the allocation of resources should be fully integrated, from business mode innovation to management mode innovation, the use of information platform to integrate social resources, the construction of upstream and downstream ecological chain of garment industry, and quickening the circulation of logistics, information flow and capital flow.

The company has been among the top 100 garment enterprises in China for many years and has been appraised by the National Federation of industry and commerce as "the top 500 top private enterprises".

In 2003, "

"Woolen sweater was awarded"

"In 2004 and 2005," mus and bang Wei "was named" the most popular clothing brand of Chinese youth "for two consecutive years. It was awarded the" 2003/2004 China clothing brand annual Marketing Award "and" the most satisfactory brand of Chinese female consumers ".

In 2006, it was awarded the "2004/2005 China clothing brand annual planning Award" and "the 2006 Chinese university student favorite brand award".

At present, Metersbonwe's existing company:

The three main brands and operate the State purchasing B2C e-commerce platform.

Company prospect

In the face of the future, Metersbonwe group will seize the opportunity to accelerate development and aspire to achieve "

The strategic goal is to realize the vision of "young and vigorous leading brands, fashionable products and popular prices", and strive to build a famous brand in the world garment industry.

As one of China's largest casual wear brands, the listing of the US group has been reported more than a year ago. Although President Zhou Chengjian denied this statement at the end of 2005, the rumour of the brand's listing and financing has never subsided.

By June of this year, another version of the market news said that

A+H shares are planned to go public and have entered the audit stage.

In August 28, 2008, it was listed on the Shenzhen stock exchange A shares.

2011 spring spokesman Poster