Integration Of Apparel Network Seller'S Supply Chain

In the past one or two years,

What is clothing supply chain?

Generally speaking, supply chain refers to the whole chain relationship between garments from raw materials to consumers, which is a relatively complex process.

Different companies are in different parts of the supply chain according to their size and location.

The depth of the supply chain needed to be integrated is totally different.

At present, ZARA, the most successful clothing enterprise in the world, should be regarded as a model of supply chain integration. It is difficult for ordinary clothing companies to achieve rapid implementation from many aspects, such as raw materials, design, production and sales.

As a small and medium-sized online retailer, it is usually purchased directly or processed externally, so the so-called upstream supply chain usually involves only the integration of design, procurement and processing resources.

From this point of view, we will talk about the main problems and solutions.

Usually, our company location, sales scale and upstream resources determine our location in the supply chain.

I remember when we first participated in the annual conference of Dai Dai clothing held in Guangzhou at the beginning of the year, there was a network wholesale expert who said that Guangzhou has excellent resources for the upstream supply chain of clothing, wholesale markets are lined up, and what kind of styles can be found and how much to get.

At that time, MASOMASO's Sun Zong asked in his speech, are these resources?

These are indeed resources for Taobao's small sellers or small business operators.

However, for the online garment enterprises based on bigger and stronger, wholesale market goods have many unavoidable defects.

For example, the problem of serious homogeneity, quality assurance, inventory and cost, these problems seriously restrict the development of the company with the growth of sales.

So the vast majority of clothing enterprises with a certain basis will begin to move to the last part of the supply chain under the premise that sales reach a certain scale.

For example, independent design, such as OEM or outward processing.

First, let's talk about design.

Design is a very fickle area. First of all, you need to know your position and your customer base.

At home, the world designs a big copy, but professional points and copy will be flickered, usually going to the original direction.

But more is the form of buyers, directly looking for manufacturers to choose the OEM, or to pick factories in the market.

At present, there are two kinds of OEM in the market. One is wholesale OEM. Most of them are in stock. According to the quantity of your order, you can change the brand directly. This way can only be said to be a unified brand image, which is not much different from wholesale stock.

The other is a professional clothing design company or OEM factory. Every quarter will provide a large number of unshipped samples and design styles to choose from, which can be directly wrapped in OEM production. There is usually a large demand for the quantity of the order, which can meet the brand seller's fear of the exclusiveness of the clothing style.

Looking for design companies or OEM factories to choose OEM production is usually a common practice for offline apparel brands and powerful online brands, but for small and medium-sized Internet sellers, direct purchase of spot for sale or direct selection of style to factory SLR becomes a more common way.

Next, let's talk about choosing the style or making some design changes to the factory order.

Many sellers will think that the order is mainly a quantity problem, that is, a single item has reached a certain sale, and ordering goods is a relatively simple matter.

If it is only occasionally made one or two explosions, this is of course no problem.

But if a large number of styles are put into production, there will be a lot of problems in the middle. At the same time, there will be more upstream supply chain management and integration problems.

The supply chain is well handled, from the order to the shipment time is fast, the cost will be low; if handled poorly, the shipment time will be greatly delayed, and the cost will be very high.

Shipping speed and cost will play a decisive role in sales.

That is to say, a clothing from selected to sales, the fastest may be shipped a week, slow a month may not be able to, the difference between the cost and the impact on sales can be imagined.

All the big sellers such as ESA and seven Ge have also mentioned the integration of supply chain as the main problem of company development on different occasions.

Then, what are the most likely problems in the whole supply chain of clothing selection and sales as a clothing seller?

The first is the design and raw material problems. Usually the fabric selection should precede the design, but the clothing seller usually chooses the style and then looks for the ready-made fabric, so there are many uncertain factors.

For example, there is no similar fabric, and booking fabric requires more quantity and longer time.

Even if you find the same replaceable fabric, you have no way to ensure that you can get the exact same fabric when you flip the bill again.

Next is the factory problem. At present there are many factories, but in the environment of labor shortage, if you can not become the main source of orders for a factory, you should not expect the factory to respond quickly to your needs.

At the same time, with the change of the peak season and the increase of output, how to make many upstream processing resources close to you is a very difficult problem.

Generally speaking, a perfect design team and board room are needed to complete pre design, fixed layout, surface accessories preparation, typing, sampling, cutting, documentary and so on, so that it is possible to ensure better coordination with factories, and achieve quick order and delivery.

Of course, a lot of online sellers who do not pay much money are habitually giving the styles directly to the factory. It is also possible to complete all the work done by the contractor, but there is a great difference between the cost control and the speed.

The integration and management of supply chain will not be discussed.

Like many Internet sellers, though Milan fashion has been only doing wholesale and OEM processing without retailing, we have been making effective attempts to integrate upstream apparel supply chain.

Perhaps compared with big brands, our approach is still at a relatively low level.

But for online clothing sellers.

It should still have some reference significance.

First of all, we have a design department including a simple board room, including design director, buyer, design assistant, version Master, sample worker, etc.

Because we are mainly based on the European style silk fabrics, our design department will buy the selected fabric samples in advance to ensure that the styles can be handed out to the house as soon as the styles are confirmed.

Once the sample is confirmed, the design assistant will start ordering the accessories and start the whole process.

On the factory side, in order to ensure flexibility and extensibility, we invested in a small factory with dozens of parking spaces to cooperate with us in the production, and at the same time, we completed the preparatory work outside the style.

In order to ensure that sales will increase substantially, temporary workers can be increased at any time or handed over to a number of cooperative export factories for direct production.

Therefore, for online sellers, if you want to make the order process smooth, the version room work is very important. If you can control it in your own hands, the whole supply chain process will be easier to straighten out and the speed will be faster.

Of course, the premise is that your energy source will keep the ready style and do all the preliminary work directly to the factory.

This will be more and more compatible with your factory.

If size and capital are limited, the process can also be simplified.

For example, the designer is himself, all the merchandiser and merchandiser are completed by the design assistant. All of them are in the form of plate, pattern and code. The sample workers must be their own, and they can also finish their preliminary work under their own control, and then the processing of the outgoing factories, so that the cost and the subsequent processing process are improved.

Of course, for traditional clothing companies, the management of supply has a complete set of processes.

Usually, a quarterly or even earlier start to prepare for the next season's goods, and the upstream supply chain intervention will be more in-depth.

What we are talking about is just some simple ideas for online sellers, quick picking, placing orders and shipping.

If you are biased or inappropriate, please contact and correct.