&Nbsp: Witness The Pformation Of "Made In China"

April 19th, the thirteenth China (Jinjiang) Co sponsored by the Fujian provincial government, China Council for the promotion of international trade, and China Light Industry Federation.

The theme of this exhibition is "cultivating exhibition quality and promoting industrial upgrading", with an area of 50 thousand square meters and 1600 standard booths. The 3 exhibition areas of shoe machine, shoe material and footwear product hall are set up, and the shoe industry science and technology achievements museum is set up to display the fruitful achievements of Jinjiang shoe industry in technological innovation in recent years.

During the exhibition, a total of 87 companies from the United States, Germany, Italy, Japan and Hong Kong, Macao and Taiwan participated in the exhibition, with more than 500 exhibitors, and nearly 1000 professional businessmen from the Middle East, South America, Africa, Europe and the United States were invited to participate in the exhibition.

Reporters learned from the organizers of the exhibition that the goal of this shoe Fair is to create excellent products for China's footwear industry, providing a platform for domestic and foreign shoe enterprises to demonstrate their strength, seize business opportunities, strengthen cooperation and win win cooperation, boosting the upgrading and upgrading of the domestic footwear industry.

Exhibitor wild sports (China) Co., Ltd. is a sports shoe manufacturer founded in 1998.

Through independent research and development, the company pioneered the world's first high-efficiency breathable sports shoes last year, and applied for national utility model patents and design patents.

Fu Chengzhong, deputy general manager of wild power company, told reporters that through independent research and development of new technologies, the value added of the company's products has been greatly improved, and the bargaining power in the international market has also improved significantly.

Ding Zhizhong, President of Jinjiang footwear industry association, said, "building a communication platform for the footwear industry at home and abroad through the exhibition brand of shoe Fair will help us constantly absorb the idea of international advanced manufacturing industry, and also help to show the efforts and achievements of China's footwear industry in pursuit of industrial pformation and upgrading to the international market."

The shoe Fair attracted this year.

Mahuje, the buyer from Saudi Arabia, is the sixth time to attend the shoe fair in Jinjiang.

He told reporters that every year there are new discoveries in Jinjiang. Especially in the past two years, the brand of Jinjiang shoe enterprises is getting louder and louder, and the products are becoming more and more internationalized. "The progress of Chinese shoe enterprises in technology, quality and brand is amazing, and it also urges us to update the order and scale of purchase orders constantly."

Jinjiang, Fujian, is one of the largest sports shoes production bases in China and one of the world's most important production bases for sports shoes. There are more than 3000 shoe enterprises, 191 thousand and 500 employees, and 870 million pairs of sports shoes annually, making 40% of the total output and 20% of the world's sports shoes.

Jinjiang is also known as the "shoes capital of China".