"New Domestic Product" PK "All Object" Who Is The Real Winner?

 

　　
The promotion of this advertisement is also very great. Not only can we see the handsome appearance of two "Jay Chou" in Beijing metro, but also have very contemporary video links on different websites.

 

　　
More netizens believe that this is just a misappropriation of "all objects". For example, VANCL invited Han Han and Wang Luodan to become spokesmen. After a while, some netizens learned advertising copywriters on the Internet. They just turned their spokesmen into celebrities like Huang Xiaoming, Xiao Shenyang, Feng Jie, Guo Degang, Edison Chan and so on. The advertisement is intended to banter the mainstream culture and highlight the brand's personality. However, its alternative approach has attracted many netizens to watch, and a large number of "spokes" posts have appeared on the Internet.

 

　　
And " VANCL style The reason why it is not beyond the "American state" is that the popularity of "all objects" is a spontaneous act of netizens' banter, and its dissemination and participation need not be invested any more.

 

　　
And " American state "Planning", with 8 star lineup, except Jay Chou, others are not widely recognized by the audience.

 

　　
I must stress that Garment industry The industry, the majority of the fashion industry, the majority of these 8 endorser, can give the "new domestic products" much promotion efforts.

 

　　
In addition, some American 4A advertising experts believe that the overall content of this advertisement is too full to give the audience more interactive associations and spiritual blankness.

 

　　
For fashion product marketing, the spirit of advertising is particularly important.

 

　　
In this respect, it can be said that "American state" is much more noble than "all objects". Just as the interpretation of the new products after the advertisement of MTS banner, "the concept of Chinese goods has been inherited for hundreds of years, and every brilliance and desolation of domestic products has been telling the national spirit of an era." From the perspective of this input and operation, it may become a leading dancer of the spirit of "new domestic product", but it is not the ultimate beneficiary of the strategy of "new domestic product".

 

　　
There are three reasons: first, Two brands of Metersbonwe, ME&CITY Always in English as brand name, and Semir, YISHION Compared with two competing brands, Cat chase And the style of domestic goods is relatively far from the image of domestic goods. Secondly, in terms of publicity, the promotion of "new domestic products" is bigger than the promotion of its own brand. Unless it enters its counters, it will be impossible for the audience to interact and resonate with the brand itself. Because this trick is an old trick. Although the shooting plan of the commercials is very beautiful and beautiful, no one can detonate public goods. More importantly, it is difficult to see the trail of Chinese goods in product design, and at this point, the advertisement itself is far fetched. The whole advertisement is full of loopholes in planning, input, production and dissemination.

 

　　
"New national goods" and "all objects" represent the whole phenomenon of the lack of connotations of local fashion advertisements. And if there is an improved version of the "new national product", it will continue to persist rather than "do not take the unusual road" this year. Next year, Transformers will probably become the "new national product". Cat chase A new starting point.