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All Over The Country Are Competing For The Introduction Of &Nbsp; Shenzhen Clothing Aims At The International Window.

2011/4/20 13:22:00 46

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Shenzhen Clothing Brand

Shenzhen women's clothing has occupied 60% of the first tier cities in China.

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Recently, OBBLIGATO brand store opened in Beijing Xinguang world, and CHANEL, PRADA, GUCCI and other international.

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The same stage shows fashion and luxury.

On the same day, at the Hangzhou Tower shopping center in Hangzhou, the international giants also welcomed the OBBLIGATO.

What makes people wonder is that this family is not inferior to the international brand from quality to image.

clothing

It's from Shenzhen.

"Shenzhen brand has already been able to compete with international brands. In Beijing's Seth, Yansha, Shanghai's eight hundred partners, the new world, as well as Xi'an, Hangzhou, Chengdu, Chongqing, Dalian, Harbin, Urumqi and other first tier cities, the clothing brand has accounted for more than half of the total sales volume."

Zhang Hongtao, Secretary General of Shenzhen Fashion Association, said proudly, "Shenzhen clothing brand is playing the role of" window "of Chinese cities.

All over the place competing for the introduction of Shenzhen costumes.

Recently, the Tianjin business delegation visited Shenzhen and sent a warm invitation to the Shenzhen clothing association to "introduce the clothing brand of the Shenzhen".

Tianjin's deep inspection can be described as "encouraging the masses to move the masses", led by the deputy director of the Tianjin business commission, and more than 10 Tianjin first-line businesses, such as Tianjin Friendship Shopping Center, international shopping center, and quotient field.

After inspecting the clothing enterprises in Shenzhen, many businessmen said they had "met with each other late" with Shenzhen costumes.

If the Tianjin delegation is "come to fame", then for Zhengzhou's clothing agency Lv Weixian, it is "win-win development" with Shenzhen clothing.

In 1998, Lv Weixian had a chance to contact the Shenzhen clothing brand, and introduced it to Denis store in Zhengzhou.

What surprised him was that in the first month of the game, the sale of the song was squeezed into the third place in the store. In third months, he became a sales champion.

At present, his agent has entered the 6 shopping malls in the locals, and sales performance has always been one of the top in the shopping malls.

Seeing that Shenzhen clothing was so popular, he also represented two other Shenzhen costumes.

According to the statistics of Shenzhen garment industry association, there are more than 800 clothing brands in Shenzhen. More than 200 famous brands in the country have set up more than 60 thousand branches or counters in the first tier cities in the country. Five or six of the 10 pieces of clothing sold by the first tier cities in the country come from Shenzhen.

Shenzhen clothing can be described as "fragrant" floating across the country.

Focus on original design and build own brand

Speaking of Shenzhen clothing, Wang Bingdong's evaluation is "fashionable fashion, exquisite cloth, fine workmanship, comparable with the world brand."

Lv Weixian's assessment is that "fashion and fashion can accurately grasp the pulse of fashion and market."

In fact, Shenzhen clothing has such characteristics, and is closely related to her growth experience.

Shenzhen clothing starts from "three to one patch", which gives Shenzhen clothing a "high starting point", that is, it has a better textile and garment equipment and processing level, and has a stronger trend and ability to grasp the market.

At the same time, Shenzhen clothing has a stronger internal driving force for brand building.

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Shenzhen women's clothing focusing on original design

"At that time, we only worked hard to earn very little Commission money, and a lot of money was taken away by the brand."

The boss of a brand clothing can not recall the past.

In the last century, Shenzhen clothing began to build its own brand. In the process of creating the brand, a consensus was reached. "Only good original design can give the brand brisk vitality."

Originality and design add gorgeous colors to Shenzhen clothing.

Shenzhen rain Hongqiao company is headed by the chief designer returned from overseas learning, invites domestic and foreign designers to design studio, develops ADD brand, Shenzhen van en company has set up a professional design studio, and has created several women dress brand series in just a few years.

At present, more than 20 thousand garment designers are active in the creative stage of Shenzhen costumes.

Creativity has won the market for Shenzhen clothing.

It is understood that the new cycle of women's wear in Shenzhen has been shortened to two weeks, and the fastest one or two days will be a new model of women's clothing.

Creative design has also increased the gold content of Shenzhen's clothing products, and the added value of Shenzhen's clothing products has risen to 30% to 200%.

At present, there are more than 10 garment enterprises in Shenzhen whose output value exceeds 1 billion yuan, and many garment enterprises have become the largest taxpayers in Shenzhen.

In Shenzhen, the garment industry is no longer a traditional industry, but a creative industry.

Nurturing high-end customers targeting international showcase

More than 20 years ago, the day of "dressing for people" made Shenzhen clothing brand "feel shame and then brave".

Now, another fact is stimulating the nerves of Shenzhen's clothing industry. The number of women's garments made in China has surpassed the total output of all the countries in the world. But in the international high-end clothing brands, Chinese clothing is "collective aphasia".

In order to compete for the right to speak in the high-end international market, Shenzhen women's clothing has begun to aim at the "luxury" and "high-end" cake, aiming at the "window of the world".

Chen Lingmei, chairman of the company, said that next year, he would open the first store in Bond Street in London, and the new design consultant of gleth, Xia Guo Xin, said that at present, the design consultant who was hired by WSL was the director of the French product of WSL, and the purchase had also realized globalization, which made the clothing from the quality and design to the international high-end level. The fashion group hired the Italy designer and his team who had served the international first-line brand to carry out the design research and development, and went out of the country to mention the movie's agenda.

Zhang Hongtao said that at present, Shenzhen's clothing brands have the ability to compete with international brands in quality and design. The recognition of international high-end brands needs a long time of cultural accumulation. But in this regard, Shenzhen clothing has already started. I believe that in 10 or 20 years later, there will be a beautiful figure of Shenzhen clothing in Paris's Champs Elysees and New York's Fifth Avenue windows.