How Many Wonders Can Chang'e Rush To The Moon To Create For Marketing?

In " Chang'e The success of the first month "flying the moon" will surely not block many hunters, such an idea: what kind of hot events will create and achieve the Chang'e like myths and legends of the enterprises?

"Chang'e rush to the moon" is a combination of a legendary mystery story and an advanced science and technology initiative. The creative carriers for enterprises will be diverse and beautiful. Legendary mysterious carrier, aerospace technology is a carrier, just to see how enterprises integrate them into the characteristics of their corporate performance demands, create hot events or news, and spread them by the hand of the media.

According to the news, it is revealed that the "Chang'e rush to the moon" is the famous wine group in Sichuan. It is said that their advantages are "very absolute". Besides the strong financial power, the theme is consistent with the folk culture of "Chang'e rush to the moon".

I hope this "this wine is a product of the world, but the jade mother of the king's mother looking forward to Chang'e" can let Chang'e fairies touch the soul of the wine with fragrance. I think, yes, because the wine is really "this wine is in the sky, there are several times to drink in the world", not to mention that mankind has already drunk quickly, once the power of Chang'e is borrowed, there will be some effect.

In the age of information explosion, the nervous abnormality of enterprises was intense. In society, there were "big moves", and enterprises scrambled to rush ahead and rush to scramble for porridge.

It is reported that an air conditioner is the first time in the first time, the first congratulatory enterprise, the first "flying the moon" of the air conditioning, the air conditioner's action, let a person suddenly heartbeat. On the evening of 24, China network used its own unique resources to broadcast live events of "Chang'e 1" to the audiences in more than 200 countries and regions in the world. The air conditioner also displays itself to the world. brand And the introduction of its 08 year new "sleep sleep series" air conditioner. "One night sleepwalking" is the best mood for sleep. The "Chang E rush to the moon" incident has ignited people's longing for deep sleep. The air conditioner uses Chang'e 1 to popularize its sleeping and sleeping series of air conditioners.

But if you think about it carefully, a story of "Chang'e running to the moon" will be a little bit more fetched than that of a sleeping air series. A beautiful woman who wants to be immortal is dancing in such a beautiful night sky. Does your nerves and your mind really have a deep desire to sleep, unless this person is really too sleepy and tired.

In the past 07 years, air conditioning companies have divided different kinds of air conditioners to help them sleep in order to segment the market. For example, the introduction of Shui Mengbao and the introduction of the super static series air conditioner by GREE, the theme of its propaganda is surrounded by a sleeping word. On the 24 day, the air conditioning company took advantage of the dynamic beauty of Chang'e rush to the moon, and promoted its air conditioning which could bring static sleep dreams, which could not fit the Chang'e rush to the moon. theme It is better to change "Shu sleep" to "comfort" than to "comfort".

Let's go back to the 03 year, when Shenzhou five rose to the sky, Mengniu hit the headline of "China astronaut special milk" to attract people's attention and create a new era. Marketing Myth. Mengniu sold 2 billion 100 million yuan in 2002, 1-6 months in 2003, Mengniu sales reached 2 billion 170 million yuan.

Although "Shenwu"'s first taste soup was robbed by Mengniu, later Shenzhou six such a great space theme is still an excellent marketing opportunity. As a result, many private enterprises such as Kelon, Fiyta, Guangdong Feng aluminum and so on have won the "Shenzhou 6" sponsors list. To win the honor, these enterprises put their advertisements in the major media for their own sake. First, Kelon, a middle ranking cadre, did not deny that it supports not only the national aerospace industry, but also a good opportunity to start the market. They have decided to label "5 Chinese astronaut special products" in Kelon's brand.

In the months before the "Shenzhou VI", the the Great Wall lubricants paid no heed to the heavy money. The CCTV, which had high advertising fees, put the advertisement in the advertisement. The advertisement clearly stated that the Great Wall lubricating oil is "China aerospace special lubrication product". Yesterday, Shenwu and Shenzhou VI made great achievements in many enterprises today. What glorious achievements can the "Chang'e rush to the moon" create today?

After all, in the eyes of ordinary people, in such a high-tech field such as aerospace, all related products are covered with a mysterious color. Superior quality The symbol. The enterprise is playing the label of "aerospace exclusively" on its own products, and the importance of "free riding" is self-evident. However, the legend of Chang'e fairy is also a story full of cultural details. All related products can also be covered by a mysterious and beautiful color. It is a symbol of a long history. How can enterprises link their products with Chang'e?

Although we look forward to the future, waiting for Chang e to go to the moon, she can create miraculous immortals for modern marketing like Shenwu and Shenzhou 6. Legend Now! However, I feel that it is still a little difficult. Because the light of science and technology has been promoted by Shenwu and Shenzhou 6, and has drawn the bustle and essence, there will never be any advertisements for "Chang'e moon dedicated products" and "Chang'e moon dedicated oil". The only thing left is the ancient color of Chang'e running to the moon and the legendary stories surrounding the moon. However, if the modern products are attached to the ancient color of Chang'e, there will always be no "XX, warm congratulations on the success of Chang'e rush to the moon", and the promotion and promotion of Chang'e to XX. (Wen / Zhu Zhiming)