Counteroffensive In Parity Clothing

When advanced customization has become a patent for some people, Latest fashion Industry is becoming more mature, when people are in fashion. Trend With more and more longing, Fast fashion It came into being. In just a few years, the fast fashion brand, the main brand of "parity + fashion", has invaded China's fashion circles with a wide spread attitude, and has been blooming everywhere, causing a fast fashion. Parity clothing Big counterattack Upsurge 。

Fashion critics have attributed the boom in fast fashion to the previous downturn in the global economy. In addition, the most important point is that fast fashion not only catches people's new and old psychology, but also gives full freedom to the economy, which allows you to "synchronize" the trend with less money and reduce the cost of chasing the trend.

H&M, ZARA, MANGO, C&A, UNIQLO, VERO MODA and other fast fashion brand stores can be seen everywhere in Beijing shopping malls. On the Internet, fast fashion advertisements, such as Vic, Masa Maso and other brands, are everywhere. Celebrities, fashion trends, and fast fashion brands' brand names have increased the popularity of fast fashion brands, giving them more fans. Even if some people are still joking, some fast fashion brands are "copy the first-class design, produce the second class products", but still can see that ZARA shop in Nanjing West Road, Shanghai, there are a lot of first-line brand OL in the noon rest time to pick the favorite style; the fashion editors in Beijing often also "sea Tao" in H&M; more people, like Han Han, directly show their love for fast fashion with the shirt of everyone.

Indeed, cheap and fashionable fast fashion brands, like McDonald's and KFC, know that heat is too high, and that they are not healthy enough to be rejected.

　　 Parity fast fashion brand inventory

H&M

H&M from Sweden is the most eye-catching among the fast fashion brands. It has its presence in almost all important cities around the world. Compared with other fast fashion brands, H&M has the most cooperation with celebrities and big names. They often cooperate with some hot stars to collaborate with some single products, or cooperate with well-known designers and well-known first-line brands to push limited edition products, so that people can try big products at low prices.

The product of H&M is a simple route. According to different seasons, it emphasizes holiday, art, environmental protection and other styles, including women's wear, girls' wear, bikini and swimsuit, men's wear, accessories and accessories, children's wear and baby wear, maternity dress, household clothing and so on. The price is mainly from ten to several hundred pieces, which is very popular. What is often criticized is its material and quality inspection, but if you only pursue the fashion of one season, it doesn't matter much.

　　 ZARA

ZARA is even earlier than H&M to enter the Beijing market. It prefers OL to OL. Many clothes are worn by OL as "tooling", and the probability of "crash" is high.

ZARA did not cooperate with celebrities much. Even limited money, it was only a low-key sign of "special" in the label. Their product lines are quite complete, including women's wear, teenage clothes, men's wear, baby clothes, children's wear, accessories and so on. They are arranged in a neat way, and even have a small dress specially designed for OL's party and banquet. Some of their clothing materials are also good. They belong to the "wearable" type. Some clothes are also of the "medium to no use" style. When they are dressed, they tend to have small problems. It is suggested that they should mainly choose small suits, trousers, shirts and so on.

　　 MANGO

MANGO is probably the first fast fashion brand to enter Beijing. It is probably the reason why it often comes out of print dress. This brand from Spain gives people the feeling of "comparing flowers". China's MANGO is dominated by women's clothing. Women's clothing is also divided into three major categories: formal dress, leisure and jeans. Women's accessories include handbags, hats, glasses, shoes, belts, scarves, necklaces, bracelets and socks.

MANGO also belongs to the fast fashion brand that occasionally works with stars. It only prefers Spanish stars. Many star design limited edition seems to be unable to find traces in the domestic market, plus the feel of the store in Beijing is more chaotic. There are often discounts and specials. The version is also too European and American, not very suitable for Chinese people, but cardigan, shirts, skirts and so on will be surprised.

　　 UNIQLO

UNIQLO, from Japan, offers very ordinary basic funds, and the advantage is that they are easy to match with other garments. Although the style of clothes is not the most fashionable, it is the most basic and the most common. From socks, underwear to jackets, men, women, old and young can find their own clothes.

In terms of cost performance, UNIQLO is also a kind of material with good price and low price. Because of its basic style, it can wear a piece for several years without going out of fashion. UNIQLO often makes a "time limited offer" for a product in a certain period of time, which is also very cost-effective. More recommended is the high-tech underwear, sweating underwear and so on. The price of dozens of dollars can be described as "good to wear" rather than expensive.

　　 C&A

Founded in Holland in C&A1841, it has been developing rapidly in the Chinese market in recent years. Its clothing style is relatively young, and its cost performance is relatively high. There are many sub brands under it, offering different products including men's and women's wear, baby wear, children's wear and so on.

Generally speaking, C&A's clothing is relatively young in design, and there are many fashion accessories for young people. The style of OL is relatively small, which is more suitable for young people. Although there is no cooperation with the stars, but in terms of charity is very tried, here the annual season is also very favorable, careful Tao Tao can have a good find.

　　 GAP

GAP, which entered the Chinese market only last year, has two branches in Beijing. Although no stars and famous designers participate in cooperation, in advertising, GAP pays special attention to the effect of stars and crossover, and always finds first-line, characteristic and personalities. As a publicity point, it also makes the brand look more cultural.

Compared to other popular brands, the price of GAP is high. The brand from the United States includes products of all ages. The slogan is "bring classic American fashion to consumers of all ages", including a full range of products including GapKids, babyGap, GapMaternity and gapbody. The style is mainly Americanized leisure products.

Compared with other fast fashion brands, GAP emphasizes the quality of products that can be worn for many years. T-shirts, hoodies, body trousers and jeans are all popular products.