The Forming Factor Of Luxury Outlook Has Led To The Fact That China Has Yet To Usher In The Era Of Independent Luxury.

About China Independent luxury brand The problem finally began to discuss in spring. There have been such voices before, but the voice of criticism or self doubt is too strong. To a small number of entrepreneurs who want to become leaders of China's luxury brands have become the representatives of idiotic dreams, or at best they are just making shows. This year, the voice of criticism is still strong. After all, it's easier to laugh at luxury than envy luxury goods, but no matter what, the positive thinking about luxury has become more and more.

This thinking comes mainly from two camps, experts and entrepreneurs. Experts are still on the stage, and their case is the story of those international luxury giants. Sometimes, experts who study luxury goods, especially Chinese experts, may become careless. International luxury goods A great pious believer. It seems that if this is not the case, it is impossible to understand what luxury is. Entrepreneurs are still on the stage. They obviously do not come to listen to stories. They want a reason and confidence to be a local luxury brand. As a result, entrepreneurs began to stir up dialogue with experts. Obviously, dialogue is not in a context. So, a few entrepreneurs volunteered to come to the stage and began to explain their own luxury brand. The whole stage became the arena of luxury advertising and Chinese brand advertising. But at that time, the spectators were very easy to become standless. At the same time, they were right to listen to this person. For a while, the man said that there was some truth in it. It was hard for me to find the key to their inability to merge.

Luxury view!

Zhang Rongming, the president of love, can first think of the luxury that he is related to is his Audi car. The luxury goods that I think of the luxury class of Peking University include, but is not limited to, the limited edition brand name package that the price is not limited. Our beautiful French teacher will talk about the super five star hotel that she often lives in. The luxury of chairman Ne Zhang Zhifeng Tiger is fur, Chinese embroidery, Chinese silk, Chinese tea ceremony and Chinese culture. What exactly is luxuries? There are even two groups of people who are completely different from the products presented under different luxury concepts. One of my girlfriends complained to me: her husband likes to drink Puer, likes to play antiques, and can give her expensive jade bracelets, but he doesn't want to buy her that mouth watering. Limited edition brand bags His husband does not love her, nor does he have no money, but his husband thinks that a handbag is so expensive that it is simply not worth it.

Almost all marketing experts will tell you in a seemingly irrational economic theory that the demand for luxury goods is zero. So the next question is: How did the concept of luxury come into being? This is a problem that Chinese apparel entrepreneurs have been struggling with. This is also the main reason why many people think that China has not yet welcomed the era of independent luxury brands. And once served in Christian

Lacroix and Louis Vuitton fashion consultant Jean Jacob Pica (Jean-Jacques)

Picart) very frankly speaking: "creating brand needs is just like people's creative needs. What we do is to make consumers fall in love with our brand." From here you can see that the extravagance of international luxury goods consumers is partly due to a series of brainwashing by these giants. What's more,

A few days ago, I saw my girlfriend and her husband and girlfriend holding their husbands in one hand, carrying the handbag that she dreamed of in the other hand. My girlfriend explained to me: "my wife taught me about these handbags and loved them sincerely."