Rich And Precious Birds: The Way To Break Through The Internationalization Of China'S Leather Shoes Brands

More than 30 years ago, Lin Heping, the founder of fortune bird, began.

Leveraging international resources to international market

In recent years, the rich bird group has always adhered to the internationalization strategy of its own brand.

In International

In the first half of 2010, the export business of the rich and precious footwear industry reached 22 million 740 thousand US dollars, up by more than 54% compared to the same period last year. The group produced 60% of the women's shoes for export.

In the first half of last year, it was still in the period when the European Union set the threshold for the import of footwear to China.

Regarding this, the rich and bird group related personages explained: the EU set up "threshold" is mainly aimed at the import of low-grade shoes, and the manufacturing technology of rich and precious leather shoes is advanced, the quality of products is excellent, the products are aimed at the high-end market, and the EU can not restrict it.

It is reported that the birds and birds group has the international first-class production equipment and craft level synchronized with Italy, and has exquisite materials and rich experience. Besides, there are more than 100 top designers from home and abroad in Dongguan's information center. They always keep up with the international fashion trend and design the most fashionable leather shoes for the rich birds at any time, so that the birds are not only of excellent quality, but also have much less artistic taste than the international brands.

"Quality for survival, innovation and development", rich bird brand has been loved by the majority of consumers and has a solid consumer group, but the pursuit of higher goals and international brand momentum has been surging.

Rich birds noted that in Europe, France, Italy, the United Kingdom and other countries, they saw fashionable crowd of fashionable shoe makers. After further investigation and research, the birds decided to issue a new young brand AnyWalk with high quality, high price performance and fashionable feeling.

AnyWalk faces young people who are full of vigor and vitality and yearn for freedom.

We should integrate the C21 design institutes in the United States, and conduct cross-border cooperation in the international advantageous resources such as London, Hongkong and Taiwan. We will try our best to create a fashionable brand of "fashion design, high quality, comfortable, free and easy, and value for money" for the world fashion crowd, and take this as a competitive advantage to further explore the international market.

Formulate national standards and seize the right to speak in the industry.

The rich bird now has become the Chinese dermis sign shoe enterprise, and participates in formulating the national leather shoe industry standard, 30 years' leather shoes manufacturing experience and the world advanced production equipment and the craft, makes the rich bird in the domestic leather shoe industry has the discursive right, but in the international market, the rich bird also relies on the excellent quality and the elegant artistic taste to open the territory, leading the international leather shoes fashion trend.

It is understood that the rich birds have won the "state-level Spark Program leading enterprise technology innovation center", "national Spark Program footwear industry technology innovation demonstration", "China famous brand products", "China well-known trademark", "national inspection free products", "China leather collar first shoes king" and so on as many as 100 honor.