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    Anna Sui Brand Story

    2011/4/22 12:45:00 95

    International DesignerInternational Brand DesignerFashion Designer Rochas Designer Anna Sui


    Anna Sui brand story






    Walking into the world of Anna Sui, you can experience an unprecedented creative journey in the fashion industry.

    She blended classical and modern pop, creating a complex style of rock and classical.

    Whether Anna's inspiration comes from Vitoria cowboy, pop art master Warhol or Finland's textile prints, her profound understanding of culture can be clearly reflected.



    "Once I am interested in anything, I want to know everything about it," she said.

    I need to know what's behind it.

    I enjoy this process too much! "



    Anna's relentless pursuit and exploration of new ideas and challenges made her always at the forefront of the times.

    She is a real fashion pioneer, and designers and editors follow her footsteps.

    With her energy and genius, her fashion show has always been a highlight of New York fashion week.

    The experience of Anna Sui is a typical American success story.


    She said, "you must follow your dreams, even if they seem unrealistic.

    How can this little girl from the suburbs of Detroit make a world in New York?

    It all depends on this dream. "



     

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    Today, Anna Sui has 2 boutiques in 5 countries.

    Her designs are sold in more than 300 stores in more than 30 countries.

    Anna has always been enthusiastic about fashion design.

    At the age of four, she was determined to be a fashion designer and began to make clothes for herself.

    She uses a very rigorous method to combine the learning of craft with unique ideas, for example, swear that the same clothes will never be worn two times a year.


       

    She said, "I am totally fascinated.

    I don't know how my parents can stand me. "






     

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    Before graduating from high school, she was accepted by Parsons design school in New York.

    After two years of study there, Anna and her friend Steven Meisel jointly worked on Design for several sportswear companies. Then she launched the first batch of her own designs in 1980.


     

    The business of Anna Sui continued to expand in 1980s.

    In 1991, she held the first fashion show.

    In second years, she opened the first flagship store on Green's (Greene) street in Soho.

    The boutique combines Vitoria's black furniture, purple walls, doll heads and rock and roll posters, which vividly reflects the decorative style of Anna Sui, which has become the mode of all boutiques in ANNA SUI.

    The late 1990s was a period of rapid growth of Anna Sui.

    She expanded her business to Southeast Asia and achieved great success.

    There, she quickly owned a large number of fans.

    She also developed cosmetics, perfume, shoes and accessories collaborators.

    Her attention to detail is reflected in her every product, and all products are closely related to her world.

    Her representative color pack and perfume bottles have even become favorites of collectors.


    Anna Sui is known for being obsessed with what she loves.

    Her fascination with rock music made her designs very suitable for rock stars. The live music of her release is one of the most anticipated events in every fashion season.

    She is a Shopaholic, making her an authority on every city's best shopping place.

    She is keen on interior decorations, and her apartment in New York can be said to be a visual feast.

    She followed her inspiration and continued to create.

    She is with her dream.


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