The "Environmental Master" From China's Fashion World -- Liang Zi (Providence Otangy) Three

Famous designer Liang Zi: a fashion designer coming out of town

Small fashion designers in town

　　
Liang Zi is a person who does things very well. This is evident from her choice of her way of life.

　　
Liangzi's hometown is in a small town in Shaoxing, Zhejiang. Like most fashion designers, Liang has been fond of beautiful clothes and interested in art since he was young.
 
 
　　
After graduating from high school, Liang did not follow his family's advice and went to university. "I didn't want to read science because I didn't want to read it, because I didn't like it at that time. I have always explained my thoughts to Liang Zi and his parents, who are very opinionated about their own affairs. So his father sent Liangzi to study clothes with a famous local master.

　　
"This is my first exposure to clothing, although I am only an apprentice, but I think seriously can do something, no matter which post must be serious." Recalling this apprenticeship life, Liang Zi is still fresh in his memory.

　　
During his training, Liang tried to learn cutting, making, embroidery and other crafts. Because he was interested in clothes since he was young, Liang was very quick at hand, and coupled with the artistic skills he had made in his childhood, Liang Zi was better than others in collocation and plane drawing. At the end of the study, the master said happily to Liang Zi, "you have learned all kinds of things that you have learned for more than two months in a month, and you have the gift of clothing."

After learning, Liang started a small clothing store in the town. Young Liang always likes to create some new tricks. When she has good design inspiration, she always wants to make a dress for herself. A lot of people often follow suit. There were so many people that the fashionable young people in the town were fashionable in the clothes designed by Liang Zi. Clever and clever Liang Zi is known as "little fashion designer" by people.

　　
Out of town

　　
In 1984, Liang's life changed dramatically. That year, she was not satisfied with the fact that when she was a small dress designer in a small town, she left her hometown town to study in Zhejiang Institute of Silk and Textiles. With diligence and technical ability, after six months, Liang was hired as a craftsman by the clothing craft Laboratory of the college.

From the small town to the big city, Liang's vision is widened. During her time in Hangzhou, she first learned that there were also fashion design majors in universities. So determined to apply for fashion design major. During that time, she worked hard in the daytime, greatly improved her dress technology and worked hard at the culture class in the evening. In less than a year, she was admitted to the costume design specialty of Northwest Textile Institute of technology.

　　
From the clothing store in the town to the students in higher education institutions, from Jiangnan to the northwest, this is also the process of the formation of Liang Zi's writing style. The beauty of the Jiangnan Water Village and the simplicity of the northwest have penetrated into her design, and the style and atmosphere of the fashion have gradually formed a national and simple style.

In the University, skilled crafts and childhood art skills, so that Liang can think of ideas into design drawings. Liang recalled that when she was in University, her works were very creative in her graduation works. After seeing the teacher, she asked anxiously if she could do it. Liang said positively: "what I design can definitely be done." As a result, Liangzi made a series of graduation works according to his own design and graduated with excellent results.

　　
8 square meters shop starts

　　
"Making clothes is actually very tired, not as good as imagined." In the office where Liangzi is full of clothes and cloth, she told reporters about how she feels about clothes for many years. In 1992, Liang came to Shenzhen. After being a designer for a period of time in a Sino foreign joint venture factory, she rented 8 square meters in the hallway of a shopping mall in Luohu District, selling her own works.

From 1992 to 1993 in Shenzhen, the most popular fabrics made of chemical fiber fabrics were low cost and easy to sell. "But I don't like this fabric. My clothes are mainly made of natural silk and linen fabrics." Liang said. At that time, the storefront was very small. Her clothes were not the kind of pursuit of the most popular styles in the world, but rather the combination of her style and popular elements, so the customer group was also very small. But Liang finds that these customers are loyal customers. She believes that as long as we stick to it, more and more people will like it.

　　
At first, some shopping malls saw that Liang's clothes were mainly made of real silk and linen fabrics, so that consumers would not be willing to buy because of poor maintenance. "But I think my design concept is ahead of schedule. As long as we stick to it, there will be more and more people like it." Liang stubbornly sticks to his creative thinking. In the first few years, Liang often persuaded the shopping malls with great care.

"When I was designing clothes, I didn't have the position of age in my mind. I just did it because I liked it. Therefore, people who wear our clothes are from 20 to more than 60 to all ages. They all love this style. In the whole process, I felt that my design ideas were right, so I just wanted to design clothing for the consumers at this level.

　　
The process of starting a business is hard. Liang recalls that he used to feel that every hour, every day in the office, there are endless things to do, working overtime until midnight is a regular thing. In 2001, Liang participated in the Fashion Week held in Beijing. He worked in the company until midnight and returned to the residential area. The doorman felt very strange that he did not come back in the middle of the night.

　　
"Clothes wear people"

A clothing industry personage said: "foreign brand clothing is" clothing wear people ", a good clothes, often can cover up the shortcomings of the human body, the advantages are all reflected. The same is true of Liang's clothes, but his upper body is especially good. In this regard, Liang said that this is mainly due to many years of practice, especially in Hangzhou for more than six months of process design.

In Liang Zi's view, design and technology are inseparable, with good creativity, and can not be reasonably combined with fabric, structure and technology to complete the design works. This work can not be a successful product at last. Sometimes, how many stitches a piece of clothing should be stitched in an inch will be taken into consideration.

In his work, Liang is famous for his strict clothing making in the company, and even can be described as "picky". Because of the special familiarity with the technology, when Liang Zi looks at the board, he often finds out what problems the clothing pattern has. She immediately asked the planner to change until she was satisfied. In a new style, she often looks at fabrics and dyed prints after she has finished her ideas, and sometimes directing herself to board the room until she makes samples of ready-made clothes.

Liang said: "I often feel that why customers choose your design clothes, that is, you are in some places where others have not noticed, especially in mind, and everywhere for their consideration."

Studying abroad

Liang's works are rooted in Chinese culture, and the eastern element is the brightest part of Liang's works. However, in his resume, he went to Paris, France and New York, USA in 1999 and 2001.

"I do not deliberately pursue traditional Chinese elements. As long as I am interested in some of the more unique things, I will learn from it." In the face of questions raised by reporters, Liang replied. Liang said that she did not like to copy the traditional Chinese objects. In her view, the most difficult part of dress design is to blend all kinds of elements together. It is modern and fashionable in design, and can reflect Oriental elements in it.

　　
The French High Fashion Association school is a top school for fashion designers, located in the heart of Paris. In the short two and a half months of studying, except for the design and tailoring of his extracurricular activities, Liang went shopping with his classmates every day after 5 p.m. "I like to visit those characteristic shops most, and the things there are often very creative and creative. Talking about the learning experience in Paris, Liang is very excited.

Because the fashion shops in Paris were closed at 7:30 in the evening, Liangzi couldn't take care of their dinner, first bought a piece of bread to satisfy their hunger, until they went to all shops to close the door, then they took the subway back to their place to eat. On Sunday, shops in Paris usually do not open, and Liang goes to museums with his companions. After studying in Paris, Liang went to New York Fashion Institute for half a year.