Chinese Brand - Less Introduction

Company background

As a brand holder of less, sage Clothing Co., Ltd. is a clothing brand management enterprise integrating clothing design, production and sales, and domestic marketing.

Less always adheres to the brand spirit of "less is more". It adheres to the design concept of perfect integration of western modernism design standard system and Oriental philosophy wisdom, and devotes itself to developing the brand to China's most fashionable dress brand of international fashion.

Great Chronicle

In 2003, the less brand was founded in April. The brand name derives from the famous motto of Mies van dlow, "Less is more".
 
In 2005, as Google and VOUGE entered China, the world became more flat and unbounded, and fashion became more integrated and transparent. People show their openness and tolerance towards their dress. This undoubtedly signifies the coming of a new era. Less launched an experimental launching of pants to cater to the trend of self attention and to create a new female profile that subverts gender and tradition.
 
In 2007, the concept of LOHAS, which came from the United States, began to be widely recognized and developed. Compared with the carnival of material, the younger generation loves the comfortable, natural and simple way of life. While adhering to the advanced fabric made of natural fibers, less pays more attention to the comfort of wearing and the "light style and heavy style" of the design, so as to improve the wearing life of each garment.

In 2009, with the economic crisis sweeping over, less launched a more practical and practical design, paying more attention to details and making the matching of clothing more improved. While women's workplace status has been improved, clothing design has been resurgence in 80s, and a sense of strength has coincided with the concept of less.
 
In 2010, the fashion can be thousands of objects, such as 80s's sea jacket and 90s's muffin shoes. But fashion shows its nuance. Less puts the details in the most important position in the design, and tries to penetrate the new structure and color of the clothing through all the series to create the fashionable taste of delicate chic.
 
Brand management concept

For women in the face of increasingly modern pluralism and new rules of social life, through the less to re discover themselves, express themselves, deduce themselves.
 
Design style

"Less" is also starting from materials, trying to create a subtle "dialogue" between the human body and the clothing through the three-dimensional creation of the structure, and perceive the novelty of vision. In the specific style design, it advocates to be as simple as possible, oppose excessive decoration, and pursue the integration of western modernism design standard system and Oriental wisdom.