Pic Sports Start Dual Brand Operation Strategy

Recently, reporters from

It is learned that the PL2 will be launched as a professional outdoor brand in China.

"Officially launched the dual brand operation strategy of Pat le and Pu Le road.

So far,

It will show a trend of keeping abreast of the two sides and jointly work out the trend of the terminal market to satisfy the needs of consumers of different forms of life.

The brand of Le Le will continue to face the mass consumer market with the brand attribute of happy movement. The customers who sell the age range from 18 to 35 years old, Pu Lu, with the brand concept of "the realm of mind, happy to travel", is oriented to the group that is keen on outdoor leisure sports. The consumers who sell the age range from 25 to 40 years old have certain economic strength, pay attention to the quality of life, enjoy the experience of relaxed and comfortable outdoor life, and have clear requirements for the functionality of the products.

According to introduction,

The brand positioning is the outdoors of urban fashion. Its product line will include five outdoor series:

。

In addition, the brand will also develop functional, matching outdoor products such as clothing, backpacks, protective clothing and tents to meet the market demand of outdoor leisure sports.